# Business Name & Slogan Package

**BUSINESS:** Eco-friendly cleaning products for homes
**INDUSTRY:** Consumer Goods / Sustainability
**TARGET AUDIENCE:** Environmentally conscious homeowners, 28-45
**BRAND PERSONALITY:** Clean, trustworthy, natural, modern
**NAMES GENERATED:** 15 names with slogans

---

## TOP 5 RECOMMENDATIONS

| Rank | Name | Slogan | Style |
|------|------|--------|-------|
| 🥇 | **Greenleaf Home** | "Clean home. Clear conscience." | Compound Word |
| 🥈 | **Purica** | "Purely powerful." | Invented Word |
| 🥉 | **Honest Clean Co.** | "Nothing to hide." | Descriptive |
| 4 | **Terra & Tide** | "Nature's clean." | Alliterative |
| 5 | **Clearday** | "A fresh start, every day." | Compound Word |

---

## DETAILED NAME ANALYSIS

### 🥇 Name 1: Greenleaf Home

**Slogan Options:**
1. "Clean home. Clear conscience." ⭐ Top Pick
2. "Where clean meets green."
3. "Nature-powered clean."

**Why It Works:**
- "Green" immediately signals eco-friendly
- "Leaf" reinforces natural/plant-based ingredients
- "Home" clarifies the product category
- Easy to spell, say, and remember
- Works for product expansion (cleaning supplies, home goods)

**Potential Concerns:**
- "Green" is common in eco-branding (less unique)
- May need to verify trademark availability

**Domain Suggestions:**
- greenleafhome.com (check availability)
- greenleafhome.co
- shopgreenleaf.com

**Logo Direction:**
- Simple leaf icon integrated with house shape
- Colors: Forest green, white, natural tan
- Font: Clean sans-serif, modern but warm

**Rating:** ⭐⭐⭐⭐⭐ (9/10)

---

### 🥈 Name 2: Purica

**Slogan Options:**
1. "Purely powerful." ⭐ Top Pick
2. "Clean, naturally."
3. "The pure choice."

**Why It Works:**
- Invented word = highly ownable and trademarkable
- "Pur" root suggests purity/clean
- "-ica" suffix feels scientific yet approachable
- Short (6 letters), easy to remember
- Works globally, no negative meanings
- Premium feel without being pretentious

**Potential Concerns:**
- No immediate meaning (requires brand building)
- Pronunciation could vary (pyu-REE-ka vs PUR-i-ka)

**Domain Suggestions:**
- purica.com (premium, likely taken)
- purica.co
- getpurica.com
- puricahome.com

**Logo Direction:**
- Minimalist wordmark
- Colors: White, soft green, water blue
- Font: Modern, geometric sans-serif

**Rating:** ⭐⭐⭐⭐⭐ (9/10)

---

### 🥉 Name 3: Honest Clean Co.

**Slogan Options:**
1. "Nothing to hide." ⭐ Top Pick
2. "Ingredients you can trust."
3. "Honestly better."

**Why It Works:**
- "Honest" directly addresses consumer concern (transparency)
- Builds immediate trust
- "Clean" clarifies product category
- "Co." adds established, professional feel
- Slogan "Nothing to hide" reinforces transparency message

**Potential Concerns:**
- Similar to existing brands (Honest Company)
- Less unique, more descriptive
- May limit expansion beyond cleaning

**Domain Suggestions:**
- honestclean.co
- honestcleanco.com
- shophonestclean.com

**Logo Direction:**
- Simple, transparent design
- Colors: White, clear blue, green accents
- Font: Friendly, approachable sans-serif

**Rating:** ⭐⭐⭐⭐ (8/10)

---

### Name 4: Terra & Tide

**Slogan Options:**
1. "Nature's clean." ⭐ Top Pick
2. "Earth and ocean, home-ready."
3. "Powered by nature."

**Why It Works:**
- Alliteration makes it memorable (Terra & Tide)
- "Terra" (earth) + "Tide" (water) = natural elements
- Poetic, premium feel
- Strong brand storytelling potential
- Unique in the market

**Potential Concerns:**
- "Tide" association with P&G brand
- May feel more premium than accessible
- Longer name for packaging

**Domain Suggestions:**
- terraandtide.com
- terra-tide.com
- terraandtide.co

**Logo Direction:**
- Earth and wave elements combined
- Colors: Deep ocean blue, earth brown, green
- Font: Elegant serif or organic script

**Rating:** ⭐⭐⭐⭐ (8/10)

---

### Name 5: Clearday

**Slogan Options:**
1. "A fresh start, every day." ⭐ Top Pick
2. "Clean that clears the way."
3. "See the difference."

**Why It Works:**
- Simple compound word, easy to remember
- "Clear" suggests both clean and transparent
- "Day" implies daily use, routine
- Positive, optimistic feeling
- Short, works well for packaging

**Potential Concerns:**
- Generic feel, may need strong branding
- Domain likely competitive

**Domain Suggestions:**
- clearday.co
- getclearday.com
- cleardayhome.com

**Logo Direction:**
- Sunrise or light ray element
- Colors: Sky blue, white, soft yellow
- Font: Light, airy sans-serif

**Rating:** ⭐⭐⭐⭐ (7.5/10)

---

## ADDITIONAL NAME IDEAS

### Descriptive Names:
| Name | Slogan | Notes |
|------|--------|-------|
| Clean Roots | "From the ground up." | Plant-based focus |
| Simply Pure Home | "Just clean. Just safe." | Minimalist angle |
| Good Clean Living | "Better for home. Better for earth." | Lifestyle brand potential |

### Invented Names:
| Name | Slogan | Notes |
|------|--------|-------|
| Ecova | "Clean evolved." | Eco + innovative |
| Naturly | "Cleaning, naturally." | Nature + adverb |
| Verdana Home | "The green clean." | Verde (green) root |

### Metaphorical Names:
| Name | Slogan | Notes |
|------|--------|-------|
| Meadow | "Fresh from nature." | Evokes natural freshness |
| Sequoia | "Strength from nature." | Powerful, natural imagery |
| Dewdrop | "Pure. Simple. Clean." | Morning freshness |

### Founder/Story Names:
| Name | Slogan | Notes |
|------|--------|-------|
| Grove & Good | "Rooted in better." | Heritage feel |
| The Clean Standard | "Raising the bar." | Quality promise |
| Mother Nature Co. | "She knows best." | Personified nature |

---

## SLOGAN WRITING FRAMEWORKS

### Framework 1: Benefit + Emotion
"Clean home. Clear conscience."
- Benefit: Clean home
- Emotion: Peace of mind (conscience)

### Framework 2: Short & Punchy
"Nothing to hide."
- 3 words or less
- Makes a statement
- Memorable

### Framework 3: Rhyme or Alliteration
"Purely powerful."
- Sound devices aid memory
- Feels polished

### Framework 4: Call to Identity
"The pure choice."
- Positions customer as making smart decision
- Appeals to values

### Framework 5: Promise
"A fresh start, every day."
- States what customer gets
- Paints a picture

---

## AVAILABILITY CHECKLIST

Before finalizing your name, check:

### Domain Availability:
- [ ] Check .com, .co, .io availability
- [ ] Check if premium domain is for sale
- [ ] Consider alternate versions (get-, shop-, hello-)

### Trademark Search:
- [ ] USPTO.gov (United States)
- [ ] EUIPO (European Union)
- [ ] WIPO Global Brand Database
- [ ] Search for similar names in your category

### Social Media Handles:
- [ ] Instagram: @[name]
- [ ] Twitter/X: @[name]
- [ ] Facebook: /[name]
- [ ] TikTok: @[name]
- [ ] LinkedIn: /company/[name]

### Quick Tests:
- [ ] **Phone test:** Say it out loud—can someone spell it?
- [ ] **Search test:** Google the name—what comes up?
- [ ] **Memory test:** Tell 5 people, ask them tomorrow
- [ ] **International test:** Any negative meanings in other languages?

---

## FINAL RECOMMENDATION

**For this eco-friendly cleaning brand, we recommend:**

**Primary Choice:** Purica — "Purely powerful."

**Why:**
- Unique and ownable (invented word)
- Professional, premium feel
- Scalable beyond just cleaning products
- Strong trademark potential
- Works internationally

**Secondary Choice:** Greenleaf Home — "Clean home. Clear conscience."

**Why:**
- Immediately communicates eco + home focus
- Easier to understand without brand building
- Warm, approachable feel
- Strong slogan with emotional resonance

**Both are excellent choices—Purica if you want premium and scalable, Greenleaf Home if you want immediate clarity and warmth.**