# Buyer Persona: "Operations Olivia"

## Identity
- **Name:** Olivia Chen
- **Title:** Director of Operations
- **Age:** 34-42
- **Company:** B2B SaaS company, 50-150 employees
- **Location:** Major US tech hub (Austin, Denver, Seattle)
- **Budget Authority:** Can approve tools up to $5K/month; needs VP sign-off above that

## Professional Context
- Reports to VP of Operations or COO
- Manages a team of 5-12 people across 3+ time zones
- Measured on: team productivity, project delivery speed, employee satisfaction scores
- Currently uses: Slack, Notion, Google Workspace, Zoom (too many tools, nothing integrated)
- Prefers async communication but gets pulled into 4-6 hours of meetings daily

## Day in the Life
Olivia starts her day at 7am clearing Slack messages from EU teammates before US standup at 9. By noon, she's been in 3 meetings that could have been async updates. She spends her "deep work" time after 5pm—when her kids expect her home.

## Goals & Motivations
- **Primary:** Reduce time-to-delivery on projects by 20% this quarter
- **Secondary:** Get promoted to VP within 18 months
- **Hidden:** Prove that remote teams can outperform in-office teams (she championed the remote policy)
- **Success looks like:** Her team ships faster AND has better work-life balance than before

## Pain Points
1. "We have 8 different tools and nothing talks to each other"
2. "I spend more time in status meetings than actually helping my team"
3. "Time zones make real-time collaboration nearly impossible"
4. "I can't tell if people are blocked until our daily standup—by then we've lost a day"
5. "Leadership wants visibility but I don't have time to build reports"

## What She's Tried
- Implemented daily standups → Added more meetings, didn't solve async problem
- Tried Loom for updates → Adoption dropped after 2 weeks
- Built custom Notion dashboards → Too much manual maintenance

## Buying Behavior
- **Research:** Starts with Google, then asks in Slack communities and LinkedIn network
- **Trusted sources:** G2 reviews, recommendations from other Ops leaders she knows
- **Decision process:** Will trial alone first, then get buy-in from 2-3 team leads before pitching VP
- **Timeline:** 2-4 weeks from first discovery to decision

## Objections
- "My team has tool fatigue—how is this different from everything else?"
- "We can't afford another platform that requires heavy onboarding"
- "What if this doesn't work with our existing Slack/Notion setup?"

## Buying Triggers
- A major project misses deadline due to coordination failure
- Company announces aggressive growth goals requiring efficiency gains
- She sees a peer post about solving this exact problem on LinkedIn

## Where to Reach Her
- **Primary:** LinkedIn (active in Operations and Remote Work groups)
- **Secondary:** Slack communities (Operations Nation, Remote Work Hub)
- **Content:** Prefers actionable case studies and templates over thought leadership

## Messaging That Resonates
- Tone: Data-driven but empathetic, not salesy
- Language she uses: "async-first," "meeting debt," "visible work," "time zone handoffs"
- Emotional trigger: Fear of being seen as the bottleneck; desire to prove remote works

## Headlines That Would Grab Her
1. "How Remote Teams Ship 40% Faster With Half the Meetings"
2. "The Async Operating System for Distributed Teams"
3. "Stop Managing Time Zones. Start Managing Outcomes."