# Facebook Ad Hooks: Online Fitness Coaching for Busy Professionals

## Product Context
- **Offer:** 12-week online fitness coaching, 297 USD
- **Target:** Busy professionals 30-45, want to lose weight but no time for gym
- **Key Benefit:** 20-minute home workouts, no equipment needed

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## CURIOSITY HOOKS
Create an open loop that demands to be closed.

1. I lost 23 lbs working out less than most people spend on lunch.

2. The 20-minute trick that helped 1,847 busy professionals finally lose the weight (no gym required)

3. Why the fittest CEOs I know never step foot in a gym

4. I was about to cancel my gym membership when I discovered this

5. The workout secret personal trainers are scared to tell you

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## PROBLEM-AGITATION HOOKS
Twist the knife on a pain point they already feel.

6. Tired of fitness advice from people who have 3 hours a day to work out?

7. If you have tried every diet and still cannot lose weight, read this

8. Working 60-hour weeks destroyed my health. Here is how I fixed it without quitting my job.

9. Your gym membership is robbing you. Here is proof.

10. Stop pretending you will wake up at 5am to work out. There is a better way.

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## BOLD CLAIM HOOKS
Make a statement so strong they have to see if it is true.

11. 20 minutes. No equipment. Better results than your expensive gym membership.

12. I will get you in the best shape of your life—or I will refund every penny.

13. This is the last fitness program you will ever need to buy.

14. Lose your first 5 lbs this week or do not pay me a cent.

15. The only workout program designed for people who hate working out.

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## SOCIAL PROOF HOOKS
Leverage the success of others to build instant credibility.

16. 1,847 busy professionals transformed their bodies with just 20 minutes a day

17. See why 400+ executives call this the only fitness program that actually fits their schedule

18. Join the 2,000+ professionals who lost weight without sacrificing their careers

19. My client Sarah lost 31 lbs while working 50-hour weeks. Here is her exact routine.

20. Rated 4.9 stars by professionals who actually finished a fitness program for once

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## QUESTION HOOKS
Ask something that makes them say yes or that is me.

21. What if you could get fit in the time it takes to watch one Netflix episode?

22. Ever feel like fitness advice is made for people with no jobs and no kids?

23. What would you do with a body you actually felt confident in?

24. Remember when you had energy that lasted past 2pm?

25. When is the last time you looked in the mirror and felt proud?

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## TESTING RECOMMENDATIONS

**Round 1 - Test Hook Categories:**
Pick your top hook from each category (5-6 total). Run with identical creative to find which hook style resonates with your audience.

**Round 2 - Test Variations:**
Take your winning category and test 3-5 variations within that style.

**Round 3 - Scale:**
Take top 2-3 performing hooks into new creative variations.