# Facebook Post Variations

**TOPIC:**
Small business tips - importance of customer service

**GOAL:**
Drive engagement, establish expertise

**TONE:**
Professional but personable

---

## POST TYPE 1: STORYTELLING POST

```
Yesterday a customer called us furious.

Their order was late. They had been waiting 2 weeks. They were ready to never buy from us again.

Here is what we did:

1. We apologized. No excuses, no blame.
2. We overnighted a replacement at our cost.
3. We included a handwritten note and a 30% discount on their next order.

This morning, that same customer left us a 5-star review calling us the best company they have ever ordered from.

The lesson?

Mistakes will happen in business. How you handle them is what people remember.

A complaint is not a problem. It is an opportunity to turn a critic into your biggest fan.

How does your business handle complaints? I would love to hear what works for you in the comments.
```

**Character Count:** 742
**Word Count:** 131

**Why This Works:**
- Opens with tension (customer furious)
- Specific story with details
- Numbered actions show process
- Transformation arc (furious → 5-star review)
- Clear lesson/takeaway
- Question drives comments

**Best Post Time:** Tuesday-Thursday, 9am-12pm

**Expected Engagement:** Very High (stories with lessons perform best)

---

## POST TYPE 2: LIST/VALUE POST

```
5 things I wish someone told me before starting a business:

1. Your first customers will come from people who already know and trust you. Stop looking for strangers. Start with your network.

2. Cash flow matters more than profit. You can be profitable on paper and still run out of money. Watch your cash like a hawk.

3. Your best marketing is a happy customer. One person telling their friends beats any ad you could run.

4. You do not need to be the cheapest. You need to be worth what you charge. Compete on value, not price.

5. Taking care of yourself is not selfish. A burned-out founder builds a burned-out business. Rest is productive.

Which one resonates most with you? Drop the number in the comments.

And if you have been in business a while, what would you add to this list?
```

**Character Count:** 791
**Word Count:** 147

**Why This Works:**
- Number in hook signals clear value
- Each point is complete thought
- Mix of practical and mindset advice
- Two questions = multiple ways to engage
- Easy to comment (just drop a number)

**Best Post Time:** Monday or Wednesday morning

**Expected Engagement:** Very High (lists with discussion prompts)

---

## POST TYPE 3: QUESTION/ENGAGEMENT POST

```
Honest question for business owners:

What is the ONE thing you wish you had more time for in your business?

For me, it is building relationships with customers. The day-to-day operations eat up so much time that meaningful connection gets pushed to the back burner.

I have a feeling I am not alone.

Drop yours below. I read and respond to every comment.
```

**Character Count:** 365
**Word Count:** 67

**Why This Works:**
- Direct question to specific audience
- You answer first (models behavior)
- Vulnerability (admitting your challenge)
- Promise to respond (encourages participation)
- Short and easy to engage with

**Best Post Time:** Afternoon, any weekday

**Expected Engagement:** High (questions always drive comments)

---

## POST TYPE 4: BEHIND-THE-SCENES

```
People always ask what running a small business really looks like.

Here is my Tuesday so far:

6:30am - Coffee and emails before the team arrives
8:00am - Customer call that was supposed to be 15 minutes, turned into an hour (worth it)
9:30am - Putting out a small fire with a supplier
10:00am - Finally starting the work I planned to do at 8am
11:30am - Quick lunch at my desk while reviewing numbers
12:00pm - Writing this post

Glamorous? Not exactly.
Worth it? Absolutely.

The real reward is not the fancy office or big wins. It is building something that matters, one messy day at a time.

What does YOUR typical day look like? I am curious if it is as chaotic as mine.
```

**Character Count:** 693
**Word Count:** 127

**Why This Works:**
- Answers common curiosity
- Specific details make it real
- Relatable to other business owners
- Honest about the mess
- Ends with question
- Humanizes the brand

**Best Post Time:** Mid-week, lunch time

**Expected Engagement:** High (behind-the-scenes is shareable)

---

## POST TYPE 5: OPINION/HOT TAKE

```
Unpopular opinion:

The customer is NOT always right.

But the customer always deserves to be heard.

There is a difference.

Some customers will have unreasonable demands. Some will try to take advantage. Some are just having a bad day and taking it out on you.

You do not have to say yes to everything.

But you do have to listen. Acknowledge. Respond with respect.

Most of the time, people just want to feel heard. You can hold your boundaries AND make someone feel valued.

That is the real customer service skill.

Agree? Disagree? I want to hear your take.
```

**Character Count:** 559
**Word Count:** 101

**Why This Works:**
- Opens with contrarian statement
- Immediately adds nuance
- Short punchy sentences
- Practical wisdom
- Invites debate

**Best Post Time:** Morning, any weekday

**Expected Engagement:** Very High (opinions spark discussion)

---

## POST TYPE 6: LINK POST (Blog/Article)

```
Just published: The Customer Service Playbook We Use to Keep 94% of Our Customers

After 5 years in business, we have learned that keeping customers is way cheaper than finding new ones.

In this guide, I am sharing:

→ The exact scripts we use for difficult conversations
→ Our 24-hour response rule (and why it matters)
→ How we turn complaints into 5-star reviews
→ The one question we ask every customer

This is not theory. These are the actual systems we use every day.

Link in the comments (Facebook prefers it there).

Let me know if you try any of these and how they work for you!
```

**Character Count:** 546
**Word Count:** 99

**Why This Works:**
- Clear headline with specific result (94%)
- Teases content without giving it all away
- Arrows make it scannable
- Link in comments (better reach)
- Asks for feedback

**Best Post Time:** Tuesday or Thursday morning

**Expected Engagement:** Medium-High (link posts get less reach but drive traffic)

---

## FACEBOOK POST LENGTH GUIDE

| Length | Characters | Best For |
|--------|------------|----------|
| Short | Under 250 | Questions, quick thoughts |
| Medium | 250-500 | Hot takes, simple stories |
| Long | 500-1000 | Full stories, detailed lists |
| Very Long | 1000+ | Deep content (use sparingly) |

**Sweet Spot:** 500-800 characters (100-150 words)

**Note:** Long posts perform well IF they are engaging. Boring long posts get scrolled past.

---

## FACEBOOK HOOK FORMULAS

| Formula | Example |
|---------|--------|
| Story Tease | Yesterday a customer called us furious... |
| Number + Topic | 5 things I wish someone told me before... |
| Honest Question | Honest question for business owners... |
| Unpopular Opinion | Unpopular opinion: The customer is NOT always right |
| Behind the Scenes | Here is what running a business really looks like... |
| Just Published | Just published: The guide to [result] |
| Confession | I used to think [old belief]. I was wrong. |
| Controversial | Most [people] get this completely wrong... |

---

## FACEBOOK CTA STRATEGIES

| CTA Type | Example | Best For |
|----------|---------|----------|
| Question | What do you think? | Driving comments |
| Drop a Number | Drop a number below | Easy engagement |
| Tag Someone | Tag someone who needs this | Shares |
| Share Your Experience | What has worked for you? | Discussion |
| Agree/Disagree | Agree or disagree? | Debate |
| Fill in the Blank | The best business advice I got was ___ | Fun engagement |

---

## BEST POSTING TIMES FOR FACEBOOK

| Day | Best Times | Why |
|-----|------------|-----|
| Tuesday | 9am-12pm | High professional engagement |
| Wednesday | 9am-12pm | Mid-week peak |
| Thursday | 9am-12pm, 1-3pm | Strong engagement |
| Friday | 9-11am | Before weekend mode |
| Weekend | 12-1pm | Casual browsing |
| Monday | Avoid early | People catching up |

---

## POST FORMAT MIX RECOMMENDATION

| Post Type | Frequency | Purpose |
|-----------|-----------|--------|
| Story Posts | 2x per week | Build connection, high engagement |
| Value/List Posts | 2x per week | Establish expertise |
| Question Posts | 2x per week | Drive comments |
| Behind-the-Scenes | 1x per week | Humanize brand |
| Link Posts | 1-2x per week | Drive traffic |
| Opinion Posts | 1x per week | Spark discussion |

---

## COMMON FACEBOOK POST MISTAKES

| Mistake | Why It Hurts | Fix |
|---------|-------------|-----|
| Link in main post | Facebook reduces reach | Put link in first comment |
| Too short | Not enough to engage with | Aim for 100+ words |
| No hook | Gets scrolled past | Strong first line |
| No CTA | Lower engagement | Always ask for interaction |
| Too promotional | People scroll past ads | Lead with value |
| Posting and ghosting | Algorithm punishes | Respond to all comments |
| Wrong time | Lower reach | Test and check insights |