# Google Business Profile: Downtown Seattle Coffee Roasters

## Business Overview
- Business: Specialty coffee roastery and cafe
- Location: Downtown Seattle, WA
- Services: Coffee shop, retail beans, wholesale, coffee classes
- Target Customers: Coffee enthusiasts, office workers, tourists

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## OPTIMIZED BUSINESS DESCRIPTION (750 characters max)

Downtown Seattle Coffee Roasters is a specialty coffee roastery and cafe serving locally roasted, single-origin coffee in the heart of Seattle. We source beans directly from farmers in Ethiopia, Colombia, and Guatemala, roasting in small batches for peak freshness.

Visit our downtown cafe for expertly crafted espresso drinks, pour-over coffee, and fresh pastries. Take home a bag of our award-winning beans or sign up for our popular home brewing classes. We also offer wholesale partnerships for restaurants and offices throughout the Seattle area.

Open daily from 6am. Free WiFi, outdoor seating available. Voted Best Coffee Shop in Seattle by Seattle Magazine 2023.

**Character count:** 682/750

**Keywords included:**
- specialty coffee roastery
- single-origin coffee
- Seattle (3x)
- downtown
- espresso drinks
- pour-over coffee
- brewing classes
- wholesale

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## CATEGORY SELECTION

**Primary Category:**
Coffee Roasters

**Additional Categories (add all that apply):**
- Coffee Shop
- Espresso Bar
- Cafe
- Coffee Store
- Coffee Wholesaler

**Why this matters:** Primary category has the biggest impact on rankings. Choose the category that best describes your MAIN business. Additional categories expand what searches you appear for.

**Categories to AVOID:**
- Restaurant (too broad, wrong intent)
- Bakery (unless baking is primary)

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## ATTRIBUTES CHECKLIST

### Accessibility
- [ ] Wheelchair accessible entrance
- [ ] Wheelchair accessible seating
- [ ] Wheelchair accessible restroom

### Amenities
- [x] Free WiFi
- [x] Outdoor seating
- [x] Restroom
- [ ] Bar onsite
- [ ] Live music

### Crowd
- [x] LGBTQ+ friendly
- [x] Transgender safe space

### Dining Options
- [x] Breakfast
- [x] Brunch
- [x] Lunch
- [x] Dessert
- [x] Coffee
- [x] Seating

### Highlights
- [x] Great coffee
- [x] Great tea
- [x] Cozy atmosphere

### Offerings
- [x] Coffee
- [x] Organic dishes
- [x] Small plates

### Payments
- [x] Credit cards
- [x] Debit cards
- [x] NFC mobile payments
- [ ] Cash only

### Planning
- [x] Accepts reservations (for classes)

### Service Options
- [x] Dine-in
- [x] Takeout
- [x] Delivery (if applicable)
- [x] Curbside pickup

**Pro Tip:** Complete EVERY relevant attribute. Google rewards comprehensive profiles and uses attributes for filter searches.

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## GOOGLE POSTS STRATEGY

### Post Type 1: What is New (Weekly)
**Purpose:** Keep profile fresh, announce updates

**Template:**
"[NEW/NOW AVAILABLE/JUST DROPPED] - [Announcement]

[2-3 sentences with details]

[Call to action - Visit us, Order now, Learn more]"

**Example:**
"NEW SINGLE ORIGIN - Ethiopian Yirgacheffe is here!

Bright citrus notes with a floral finish. Sourced directly from the Gedeb district, washed process, roasted light to preserve origin character. Limited batch - get it while it lasts.

Stop by our downtown cafe or order online for delivery."

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### Post Type 2: Offer (Bi-weekly)
**Purpose:** Drive immediate action with incentive

**Template:**
"[OFFER HEADLINE - specific discount or deal]

[What they get + any conditions]

[Urgency element - dates, limited quantity]

[CTA button: Redeem Offer]"

**Example:**
"FREE PASTRY with any espresso drink purchase!

Choose from our fresh-baked croissants, muffins, or scones. Just mention this offer when ordering.

Valid Monday-Friday before 9am. This week only."

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### Post Type 3: Event (As needed)
**Purpose:** Promote classes, tastings, special events

**Template:**
"[EVENT NAME]
[Date and Time]

[What attendees will experience]

[Price if applicable]

[CTA: Sign up, Reserve spot, Learn more]"

**Example:**
"LATTE ART WORKSHOP
Saturday, March 15 | 2pm-4pm

Learn to pour hearts, rosettas, and tulips from our head barista. All skill levels welcome. Equipment and coffee provided.

35 USD per person. Limited to 8 spots."

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### Post Type 4: Product Highlight (Weekly)
**Purpose:** Showcase specific offerings

**Template:**
"[PRODUCT NAME]

[What makes it special - origin, taste, uniqueness]

[How to enjoy it]

[Where to get it - in store, online]"

**Example:**
"COLD BREW CONCENTRATE

Brewed for 18 hours with our house blend. Smooth, low acidity, naturally sweet. One bottle makes 8 cups.

Perfect for busy mornings - just add water or milk. Available in our cafe or order for pickup."

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## Q&A STRATEGY

### Proactive Q&A (Seed your own questions)

**Add these questions yourself and answer them:**

**Q: What are your hours?**
A: We are open daily from 6am to 6pm. Extended hours until 8pm on Fridays and Saturdays.

**Q: Do you have parking?**
A: Street parking is available on 3rd Ave. The Pike Place garage is a 2-minute walk with validation available for purchases over 20 dollars.

**Q: Is your coffee organic?**
A: We offer several certified organic options including our house blend and Colombian single origin. All our coffee is sourced from farms using sustainable practices.

**Q: Do you sell whole beans?**
A: Yes! We sell all our roasts as whole bean or ground to order. Available in 12oz and 2lb bags in our cafe or online.

**Q: Do you offer wholesale?**
A: We partner with restaurants, offices, and cafes throughout Seattle. Contact us at wholesale@seattleroasters.com for pricing.

**Q: Can I host a private event?**
A: Our space is available for private events on Sunday evenings. We can accommodate groups up to 25 for tastings, meetings, or celebrations.

**Q: Do you have dairy-free milk options?**
A: We offer oat milk, almond milk, and coconut milk at no extra charge.

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### Q&A Monitoring Protocol

1. Check Q&A section weekly
2. Answer all questions within 24 hours
3. Flag inappropriate questions for removal
4. Update answers if business info changes
5. Ask loyal customers to upvote helpful answers

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## REVIEW STRATEGY

### How to Get More Reviews

1. **Direct ask:** Train staff to ask satisfied customers
2. **Receipt prompt:** Add QR code to receipts linking to review page
3. **Email follow-up:** Send review request 24 hours after purchase
4. **Signage:** Table tents and counter signs with QR code

**Review Link Format:**
https://g.page/r/[YOUR-PLACE-ID]/review

### Review Response Templates

**5-Star Response:**
"Thank you so much, [Name]! We are thrilled you enjoyed [specific thing they mentioned]. Our team works hard to [relevant effort], and feedback like yours makes it all worthwhile. See you again soon!"

**4-Star Response:**
"Thanks for the great feedback, [Name]! We appreciate you taking the time to share your experience. If there is anything we can do to make your next visit 5-star worthy, please let us know!"

**3-Star or Below Response:**
"Thank you for your honest feedback, [Name]. We are sorry your experience did not meet expectations. We would love the chance to make it right. Please reach out to [email] so we can learn more about what happened."

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## PHOTOS OPTIMIZATION

### Required Photos (minimum)
1. Exterior - storefront with signage visible
2. Interior - main seating area
3. Team - staff photo (builds trust)
4. Product - hero shot of signature item

### Recommended Photos (add weekly)
- Different menu items
- Seasonal specials
- Events and classes
- Behind the scenes (roasting process)
- Happy customers (with permission)

### Photo Best Practices
- Minimum 720px resolution
- Good lighting (natural preferred)
- Show real environment (not stock photos)
- Add relevant photos to posts
- Geo-tag photos when possible

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## OPTIMIZATION CHECKLIST

### Complete These First
- [ ] Verify business ownership
- [ ] Add all accurate NAP (Name, Address, Phone)
- [ ] Set correct business hours
- [ ] Write optimized description
- [ ] Select primary and additional categories
- [ ] Add website URL
- [ ] Upload minimum 4 photos

### Weekly Tasks
- [ ] Post 1-2 Google Posts
- [ ] Respond to all reviews within 48 hours
- [ ] Check and answer Q&A
- [ ] Add 2-3 new photos

### Monthly Tasks
- [ ] Audit all business information for accuracy
- [ ] Review category relevance
- [ ] Update seasonal attributes
- [ ] Analyze insights and adjust strategy
- [ ] Update offers and promotions