# Google Business Profile Posts: Neighborhood Coffee Roasters

## Business Overview
- Business: Local coffee roastery and cafe
- Location: Portland, Oregon
- Services: Specialty coffee, pastries, coffee beans, brewing equipment
- Target Customers: Coffee enthusiasts, remote workers, neighborhood locals

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## WEEK 1 POSTS

### Post 1: What is New
**Post Type:** Update
**Publish:** Monday

**Text:**
New single-origin drop just landed. This week we are featuring beans from Huila, Colombia—notes of dark chocolate, caramel, and a hint of citrus. Roasted fresh yesterday, available as whole bean or ground for your brew method.

Stop by to grab a bag or try it as a pour-over at the bar. Our baristas can dial in the perfect cup for you.

**CTA Button:** Learn more
**CTA Link:** [Menu/Products page]

**Image Suggestion:** Close-up of coffee beans with origin card, warm lighting

---

### Post 2: Offer
**Post Type:** Offer
**Publish:** Wednesday

**Text:**
Remote work Wednesday: Buy any coffee, get free WiFi and a quiet corner to get things done. We have plenty of outlets, comfortable seating, and we will not rush you out.

Mention this post for a free pastry with your first drink order.

**CTA Button:** Get offer
**CTA Link:** [Directions/Location]
**Offer Details:** Free pastry with drink purchase
**Valid:** This week only

**Image Suggestion:** Cozy workspace setup with laptop and latte

---

### Post 3: Product
**Post Type:** Product
**Publish:** Friday

**Text:**
Take the cafe home with you. Our house blend is now available in 12oz bags—perfect for your morning routine. We roast in small batches every Tuesday and Thursday so you always get peak freshness.

Pairs perfectly with: lazy Sunday mornings, catching up with an old friend, or that moment of quiet before the day begins.

**CTA Button:** Order online
**CTA Link:** [Online store]

**Image Suggestion:** Coffee bag product shot with brewed cup beside it

---

## WEEK 2 POSTS

### Post 4: Event
**Post Type:** Event
**Publish:** Monday

**Text:**
Cupping Session This Saturday

Join us for a free coffee tasting event. We will explore three single-origin coffees, learn how to taste like a pro, and geek out about the journey from farm to cup.

No experience needed—just curiosity and a love for good coffee.

**Event Title:** Saturday Coffee Cupping
**Event Date:** [This Saturday]
**Event Time:** 10:00 AM - 11:30 AM
**CTA Button:** Sign up
**CTA Link:** [Event registration or just call]

**Image Suggestion:** Group of people around cupping table, engaged and smiling

---

### Post 5: What is New
**Post Type:** Update
**Publish:** Wednesday

**Text:**
Our barista Maya just earned her Q Grader certification—one of only 6,000 certified coffee experts worldwide. She can now officially taste and grade specialty coffee at the highest level.

Come say congrats and ask her anything about coffee. She loves talking about processing methods, origin characteristics, and why your morning cup matters more than you think.

**CTA Button:** Learn more
**CTA Link:** [About page or team page]

**Image Suggestion:** Photo of Maya with certificate or at the espresso machine

---

### Post 6: Product
**Post Type:** Product
**Publish:** Friday

**Text:**
Father is Day is coming. Skip the tie.

Our Coffee Lover Gift Box includes:
- 12oz bag of our house blend
- Ceramic pour-over dripper
- Tasting notes card
- Handwritten gift message

Order by Wednesday for guaranteed delivery. Because dads deserve better than gas station coffee.

**CTA Button:** Order online
**CTA Link:** [Gift box product page]

**Image Suggestion:** Gift box flat lay with all items arranged nicely

---

## WEEK 3 POSTS

### Post 7: Offer
**Post Type:** Offer
**Publish:** Monday

**Text:**
Bring a friend, both save. This week only: when you come in with a friend who has never visited us, you both get 20% off your order.

We love meeting new faces—and rewarding the regulars who make introductions.

**CTA Button:** Get offer
**CTA Link:** [Directions]
**Offer Details:** 20% off for you and a first-time visitor friend
**Valid:** This week

**Image Suggestion:** Two friends laughing over coffee at a table

---

### Post 8: What is New
**Post Type:** Update
**Publish:** Wednesday

**Text:**
We just updated our pastry menu for summer. New additions:

- Lavender honey scone
- Lemon olive oil cake
- Cold brew tiramisu (yes, really)

All made fresh daily by our baker Sarah, using local ingredients whenever possible. Pairs beautifully with our iced drinks now that the weather is warming up.

**CTA Button:** View menu
**CTA Link:** [Menu page]

**Image Suggestion:** Pastry display case with new items highlighted

---

### Post 9: Product
**Post Type:** Product
**Publish:** Friday

**Text:**
Brewing at home? We can help.

We carry Hario, Fellow, and Chemex gear—plus we will teach you how to use it. Buy any brewer and we will include a free 15-minute brewing lesson with one of our baristas.

Better coffee at home is easier than you think.

**CTA Button:** Call now
**CTA Link:** [Phone number]

**Image Suggestion:** Clean product shot of brewing equipment

---

## WEEK 4 POSTS

### Post 10: Event
**Post Type:** Event
**Publish:** Monday

**Text:**
Live Music Friday

Local artist Jamie Cole is playing acoustic originals and covers this Friday evening. Grab a drink, find a seat, and enjoy the vibes.

No cover charge. Just good coffee, good music, and good company.

**Event Title:** Live Music: Jamie Cole
**Event Date:** [This Friday]
**Event Time:** 6:00 PM - 8:00 PM
**CTA Button:** Learn more
**CTA Link:** [Events page or Facebook event]

**Image Suggestion:** Previous live music night showing cozy atmosphere

---

### Post 11: What is New
**Post Type:** Update
**Publish:** Wednesday

**Text:**
Big thank you to everyone who voted us Best Coffee Shop in Portland Monthly is Reader Choice Awards.

We have been serving this neighborhood for 7 years and it means the world to be recognized by the people we serve every day. This one is for you.

Come celebrate with us—free drip coffee for everyone this Saturday.

**CTA Button:** Get directions
**CTA Link:** [Directions]

**Image Suggestion:** Award badge or certificate with shop interior

---

### Post 12: Offer
**Post Type:** Offer
**Publish:** Friday

**Text:**
Weekend special: Buy any bag of beans, get a free drink of your choice.

Stock up for the week ahead and enjoy a cup on us right now. Valid Saturday and Sunday only—mention this post when you order.

**CTA Button:** Get offer
**CTA Link:** [Directions]
**Offer Details:** Free drink with bag purchase
**Valid:** This weekend

**Image Suggestion:** Customer holding bag and drink together

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## POST CALENDAR OVERVIEW

| Week | Monday | Wednesday | Friday |
|------|--------|-----------|--------|
| 1 | Update: New beans | Offer: Remote work | Product: House blend |
| 2 | Event: Cupping | Update: Staff news | Product: Gift box |
| 3 | Offer: Bring friend | Update: New pastries | Product: Brew gear |
| 4 | Event: Live music | Update: Award win | Offer: Weekend deal |

---

## POST TYPE MIX

- **Updates (What is New):** 4 posts (33%)
- **Offers:** 3 posts (25%)
- **Products:** 3 posts (25%)
- **Events:** 2 posts (17%)

This mix keeps content varied and gives followers different reasons to engage.

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## BEST PRACTICES APPLIED

1. **Post frequency:** 3x per week (optimal for most local businesses)
2. **Character count:** All posts under 1,500 characters
3. **CTAs:** Every post has clear call-to-action button
4. **Images:** Specific suggestions for each post
5. **Offers:** Include expiration for urgency
6. **Local keywords:** Portland, neighborhood, local naturally included
7. **Personality:** Warm, knowledgeable, community-focused tone

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## IMAGE REQUIREMENTS

- Minimum size: 720 x 540 pixels
- Recommended: 1200 x 900 pixels
- Format: JPG or PNG
- No text overlays (Google may reject)
- High quality, well-lit photos
- Show real people when possible

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## SCHEDULING TIPS

1. **Best posting times:** Tuesday-Thursday, 8-10 AM local time
2. **Use scheduling tools:** Publer, Hootsuite, or post natively in GBP
3. **Posts expire after 7 days** - keep fresh content flowing
4. **Event posts stay until event date passes**
5. **Offer posts need start/end dates**

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## NEXT MONTH CONTENT IDEAS

- Seasonal drink launch
- Customer spotlight or testimonial
- Behind-the-scenes roasting process
- Staff pick of the month
- Holiday hours announcement
- Community partnership or charity support
- New equipment or renovation
- Anniversary or milestone celebration