# Keyword Research: Home Coffee Brewing

## Seed Topic
- Main topic: Home coffee brewing and equipment
- Industry: Coffee/Beverages
- Target audience: Home coffee enthusiasts and beginners

---

## KEYWORDS BY SEARCH INTENT

### Informational (Learning)
People researching and learning:

| Keyword | Content Type | Notes |
|---------|--------------|-------|
| how to brew coffee at home | Ultimate guide | High volume, competitive |
| coffee to water ratio | Quick reference | Featured snippet opportunity |
| why does my coffee taste bitter | Troubleshooting | Problem-aware audience |
| difference between arabica and robusta | Educational | Top of funnel |
| how to grind coffee beans | Tutorial | Video opportunity |
| what is pour over coffee | Explainer | Beginners |
| how long do coffee beans stay fresh | FAQ | Quick answer format |
| best water temperature for coffee | Technical guide | Enthusiasts |
| how to clean a coffee maker | How-to | Evergreen maintenance |
| why is fresh ground coffee better | Persuasion | Convert instant users |

### Commercial Investigation (Comparing)
People evaluating options:

| Keyword | Content Type | Notes |
|---------|--------------|-------|
| best coffee maker for home | Roundup review | Money keyword |
| french press vs pour over | Comparison | Decision stage |
| burr grinder vs blade grinder | Comparison | Equipment decision |
| best coffee beans for french press | Product roundup | Specific intent |
| aeropress vs french press | Head-to-head | Popular comparison |
| best coffee grinder under 100 | Budget roundup | Price-qualified |
| drip coffee maker vs pour over | Comparison | Method decision |
| best espresso machine for beginners | Buyer guide | High purchase intent |
| chemex vs hario v60 | Niche comparison | Enthusiast audience |
| is expensive coffee worth it | Opinion/guide | Consideration stage |

### Transactional (Buying)
People ready to purchase:

| Keyword | Content Type | Notes |
|---------|--------------|-------|
| buy coffee beans online | Product page | Direct purchase intent |
| coffee subscription box | Product/review | Recurring revenue |
| baratza encore review | Single product | Specific product |
| chemex starter kit | Product bundle | Gift potential |
| organic fair trade coffee beans | Product category | Values-driven buyer |
| coffee maker with grinder | Product page | Convenience buyer |
| gooseneck kettle for pour over | Accessory | Upsell opportunity |
| coffee scale with timer | Specific product | Precision buyer |

### Navigational (Brand/Specific)
People looking for specific brands:

| Keyword | Content Type | Notes |
|---------|--------------|-------|
| stumptown coffee beans | Brand page | Partnership opportunity |
| fellow stagg kettle | Product review | Popular brand |
| baratza grinder settings | Support content | Brand adjacent |
| blue bottle subscription | Competitor | Comparison opportunity |
| james hoffmann v60 technique | Influencer | Video content |

---

## TOPIC CLUSTERS

### Cluster 1: Brewing Methods
**Pillar:** Complete Guide to Home Coffee Brewing Methods

Cluster keywords:
- pour over coffee guide
- french press brewing
- aeropress tutorial
- cold brew at home
- drip coffee basics
- espresso without machine
- moka pot instructions
- siphon coffee brewing

### Cluster 2: Coffee Equipment
**Pillar:** Essential Home Coffee Equipment Guide

Cluster keywords:
- best coffee grinders
- pour over kettles
- coffee scales
- french press buying guide
- coffee storage containers
- water filters for coffee
- coffee thermometers
- cleaning supplies

### Cluster 3: Coffee Beans
**Pillar:** How to Choose and Buy Coffee Beans

Cluster keywords:
- single origin vs blend
- light vs dark roast
- coffee bean freshness
- whole bean vs ground
- where to buy coffee beans
- coffee roast levels explained
- specialty coffee guide
- decaf coffee options

### Cluster 4: Troubleshooting
**Pillar:** Fix Your Coffee: Common Problems Solved

Cluster keywords:
- coffee tastes bitter
- coffee tastes sour
- coffee is too weak
- coffee is too strong
- coffee maker not working
- grinder settings wrong
- water temperature issues
- extraction problems

---

## QUESTION KEYWORDS

People Also Ask opportunities:

- What is the best coffee to water ratio?
- How many tablespoons of coffee per cup?
- Should I use filtered water for coffee?
- How long should coffee steep in a french press?
- What grind size for pour over?
- Can you use espresso beans for drip coffee?
- How often should I clean my coffee maker?
- Why is my pour over coffee weak?
- What is the difference between coffee and espresso?
- How do I make coffee less acidic?

---

## LONG-TAIL OPPORTUNITIES

Low competition, specific intent:

- how to make pour over coffee without scale
- best coffee for sensitive stomach
- how to make strong coffee without bitterness
- coffee brewing for one person
- beginner coffee equipment starter kit
- how to store coffee beans long term
- making good coffee with cheap beans
- coffee routine for busy mornings
- apartment coffee setup small kitchen
- how to make cafe quality coffee at home

---

## CONTENT RECOMMENDATIONS

**Start with these 5 pieces:**

1. "Complete Home Coffee Brewing Guide" (Pillar)
   - Target: how to brew coffee at home
   - Format: 3000+ word ultimate guide

2. "French Press vs Pour Over: Which Is Right for You?"
   - Target: french press vs pour over
   - Format: Comparison with verdict

3. "Why Your Coffee Tastes Bitter (And How to Fix It)"
   - Target: coffee tastes bitter
   - Format: Troubleshooting guide

4. "Best Coffee Grinders Under 100 Dollars (2024)"
   - Target: best coffee grinder under 100
   - Format: Product roundup with affiliate links

5. "Coffee to Water Ratio Calculator and Chart"
   - Target: coffee to water ratio
   - Format: Interactive tool + reference table

---

## NEXT STEPS

1. Validate volume estimates with Ahrefs, SEMrush, or Ubersuggest
2. Check top 10 results for each target keyword
3. Identify content gaps competitors have not covered
4. Prioritize by business value and competition
5. Build content calendar around topic clusters