# LinkedIn Content Ideas: Weekly Plan

**YOUR EXPERTISE:**
Product Management / Building Products

**TARGET AUDIENCE:**
PMs, founders, and aspiring product managers

**GOALS:**
Build thought leadership, attract consulting clients

**TONE:**
Insightful but approachable, shares real experiences

---

## DAY 1: MONDAY - PERSONAL STORY WITH LESSON

### Post Idea 1: Career Defining Moment

**Hook:**
```
The worst product launch of my career taught me more than any success.

Here is what happened:
```

**Full Post:**
```
The worst product launch of my career taught me more than any success.

Here is what happened:

In 2019, we spent 8 months building a feature our biggest customer asked for.

Launch day: crickets.

Not just from other customers. Even the customer who requested it barely used it.

The mistake?

We built what they SAID they wanted.
We never validated what they ACTUALLY needed.

One customer request is not equal to market demand.

Now I have a rule:

No feature gets built until we have:
- 5+ customers with the same problem
- Evidence they have tried to solve it
- Willingness to pay or prioritize

Expensive lesson. But I never made it again.

What is the most expensive lesson your career taught you?
```

**Character Count:** 742

**Why This Format Works:**
- Monday = fresh start, reflection energy
- Vulnerability builds trust
- Specific story with details
- Clear lesson and framework
- Question drives comments

**Best Time:** 8-9am

**Expected Engagement:** Very High (stories + lessons perform best)

---

### Post Idea 2: Before/After Realization

**Hook:**
```
5 years ago: The customer is always right.

Today: The customer is rarely right about solutions. Always right about problems.
```

**Full Post:**
```
5 years ago: The customer is always right.

Today: The customer is rarely right about solutions. Always right about problems.

This shift changed everything about how I build products.

Customers are experts at describing pain.
They are terrible at prescribing medicine.

When a customer says I need X feature...

Do not build X.

Ask: What problem would X solve for you?

Then find the best solution - which is often simpler than what they suggested.

Your job is not to take orders.

Your job is to solve problems better than customers can imagine.

Agree or disagree?
```

**Character Count:** 612

**Why This Format Works:**
- Before/after shows growth
- Contrarian angle sparks debate
- Practical framework included
- Ends with engagement question

**Best Time:** 12-1pm

**Expected Engagement:** High

---

## DAY 2: TUESDAY - TACTICAL VALUE

### Post Idea 3: Framework Share

**Hook:**
```
The PRD template I use has 5 sections.

Most have 15+.

Here is why less is more:
```

**Full Post:**
```
The PRD template I use has 5 sections.

Most have 15+.

Here is why less is more:

My PRD structure:

1. Problem (What pain exists today?)
2. Evidence (How do we know this is real?)
3. Solution (What are we building?)
4. Success (How will we measure it?)
5. Risks (What could go wrong?)

That is it.

What I cut:
- Detailed technical specs (separate doc)
- Stakeholder lists (everyone knows)
- Timeline estimates (always wrong anyway)
- Competitive analysis (separate research)

Long PRDs do not get read.

Short PRDs get discussed.

The goal is alignment, not documentation.

What is in your PRD template?
```

**Character Count:** 654

**Best Time:** 8-9am

**Expected Engagement:** Very High (tactical content gets saved)

---

### Post Idea 4: Numbered List

**Hook:**
```
7 questions I ask in every user interview:

(These reveal more than any survey)
```

**Full Post:**
```
7 questions I ask in every user interview:

(These reveal more than any survey)

1. Walk me through the last time you did X
- Gets real behavior, not hypothetical

2. What was the hardest part?
- Reveals actual pain points

3. How do you solve this today?
- Shows current alternatives

4. What have you tried that did not work?
- Uncovers failed solutions

5. If you could wave a magic wand, what would change?
- Reveals desired outcomes

6. Who else in your company cares about this?
- Maps buying committee

7. What would make this not worth solving?
- Stress-tests the problem

Bonus: Shut up after each question. Let silence do the work.

What questions would you add?
```

**Character Count:** 731

**Best Time:** 12-1pm

**Expected Engagement:** Very High (how-to content is shareable)

---

## DAY 3: WEDNESDAY - CONTRARIAN TAKE

### Post Idea 5: Industry Hot Take

**Hook:**
```
Unpopular opinion:

Most product roadmaps are a waste of time.
```

**Full Post:**
```
Unpopular opinion:

Most product roadmaps are a waste of time.

Here is why:

A detailed 12-month roadmap assumes you know:
- What customers will need in month 10
- What competitors will do in month 6
- What technology will emerge in month 8

You do not. Nobody does.

So you spend weeks building a fiction that gets outdated in weeks.

What works better:

- Clear vision (where we are going)
- Quarterly themes (what matters now)
- 6-week commitments (what we are actually building)
- Everything else = exploring

Roadmaps should be compasses, not GPS.

Direction matters. Exact coordinates do not.

Am I wrong? Tell me why.
```

**Character Count:** 682

**Best Time:** 8-9am

**Expected Engagement:** Very High (hot takes drive debate)

---

## CONTENT FORMAT GUIDE

| Format | Best For | Engagement | Effort |
|--------|----------|------------|--------|
| Personal Story + Lesson | Building trust, connection | Very High | Medium |
| Tactical How-To | Establishing expertise | Very High | Medium |
| Numbered List | Shareability, saves | High | Low |
| Contrarian Take | Sparking debate | Very High | Low |
| Simple Observation | Quick engagement | High | Very Low |
| Before/After | Showing growth | High | Low |
| Framework | Authority building | High | Medium |
| Humor/Relatable | Humanizing your brand | High | Low |
| Career Progression | Aspirational content | Very High | Low |
| Question Post | Driving comments | High | Very Low |

---

## CONTENT MIX RECOMMENDATION

| Content Type | Frequency | Purpose |
|--------------|-----------|--------|
| Story + Lesson | 2x per week | Build trust and connection |
| Tactical Value | 1-2x per week | Establish expertise |
| Contrarian Take | 1x per week | Stand out, spark discussion |
| Observation/Insight | 1x per week | Share wisdom efficiently |
| Lighter/Engaging | 1x per week | Show personality |

---

## LINKEDIN HOOK FORMULAS

| Formula | Example |
|---------|--------|
| Story tease | The worst [thing] of my career taught me... |
| Before/After | 5 years ago: [belief]. Today: [new belief]. |
| Numbered value | X [things] I [learned/do/ask] about [topic] |
| Unpopular opinion | Unpopular opinion: [contrarian statement] |
| Pattern recognition | After X [experiences], I noticed... |
| Simple truth | The best [role] I know [do X]. The worst [do Y]. |

---

## BEST POSTING TIMES ON LINKEDIN

| Day | Best Times | Why |
|-----|------------|-----|
| Tuesday-Thursday | 8-9am, 12-1pm | Peak professional engagement |
| Monday | 8-9am | Week kickoff energy |
| Friday | 12-1pm, 5pm | Wind-down browsing |
| Weekends | Skip or light | Low engagement |