# 30-Day Content Calendar: B2B SaaS Marketing

## Monthly Overview
This month focuses on establishing authority in SEO and content marketing while building toward a lead magnet launch in Week 4. We'll start with foundational educational content, layer in personal stories and case studies, then drive toward email list growth. The rhythm balances tactical value with engagement hooks to maximize both reach and conversions.

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## WEEK 1: "SEO Fundamentals That Actually Work"
**Focus:** Establish credibility with actionable SEO tactics

| Day | Pillar | Type | Topic | Hook |
|-----|--------|------|-------|------|
| 1 (Mon) | SEO | Educational | On-page SEO checklist | "I've audited 100+ startup websites. 90% make these same 5 SEO mistakes." |
| 2 (Tue) | Founder Lessons | Storytelling | How I got my first 10K organic visitors | "Our first blog post got 14 views. Our 50th got 14,000. Here's what changed." |
| 3 (Wed) | SEO | Educational | Keyword research for startups | "Stop targeting keywords with 50K searches. Here's why low-volume wins." |
| 4 (Thu) | Growth | Engagement | Hot take on SEO tools | "Unpopular opinion: You don't need Ahrefs or Semrush to rank. Here's what I use instead." |
| 5 (Fri) | Content Strategy | Educational | Content that ranks vs. content that converts | "Ranking #1 means nothing if nobody buys. The content conversion framework I use:" |

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## WEEK 2: "Content Strategy for Lean Teams"
**Focus:** Address resource constraints, build relatability

| Day | Pillar | Type | Topic | Hook |
|-----|--------|------|-------|------|
| 8 (Mon) | Content Strategy | Educational | 1 post to 10 pieces repurposing | "I write 1 piece of content per week. It becomes 10. Here's my system:" |
| 9 (Tue) | Founder Lessons | Storytelling | My biggest content failure | "I spent 3 months on a content series nobody read. The lesson cost me $15K." |
| 10 (Wed) | Marketing Tools | Educational | Free tools stack for content | "My entire content stack costs $0/month. Every tool I use:" |
| 11 (Thu) | Content Strategy | Engagement | Poll: Biggest content challenge | "What's killing your content consistency? A) No ideas, B) No time, C) No distribution, D) All of the above" |
| 12 (Fri) | Growth | Educational | Distribution > Creation | "Creating content is 20% of the work. Distribution is 80%. My 30-min distribution checklist:" |

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## WEEK 3: "Conversion-Focused Content"
**Focus:** Shift from traffic to leads, introduce lead magnet

| Day | Pillar | Type | Topic | Hook |
|-----|--------|------|-------|------|
| 15 (Mon) | Content Strategy | Educational | Bottom-funnel content strategy | "Top-funnel content builds audience. Bottom-funnel content builds revenue. Most founders only do one." |
| 16 (Tue) | Growth | Case Study | Client result story | "How [client type] went from 0 to 50 leads/month with 3 blog posts. The exact strategy:" |
| 17 (Wed) | SEO | Educational | Commercial intent keywords | "Informational keywords get traffic. Commercial keywords get customers. How to find them:" |
| 18 (Thu) | Founder Lessons | Engagement | Debate: Gated vs ungated content | "Hot take: Gating your best content is leaving money on the table. Change my mind." |
| 19 (Fri) | Content Strategy | Soft Promo | Lead magnet teaser | "I'm packaging everything I've learned about startup SEO into one guide. Want early access?" |

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## WEEK 4: "Launch & Convert"
**Focus:** Lead magnet launch, drive email signups

| Day | Pillar | Type | Topic | Hook |
|-----|--------|------|-------|------|
| 22 (Mon) | Growth | Educational | Email list building tactics | "Social followers are rented. Email subscribers are owned. How I grew to 5K subscribers:" |
| 23 (Tue) | SEO | Educational | Quick wins content | "You don't need 6 months to see SEO results. 5 quick wins you can implement today:" |
| 24 (Wed) | Founder Lessons | Storytelling | Why I'm giving this away free | "I could sell this guide for $200. Here's why I'm giving it away:" |
| 25 (Thu) | Content Strategy | Promotional | Lead magnet launch | "It's live. The Startup SEO Playbook: 47 pages of everything I've learned ranking startups on Google. Free download" |
| 26 (Fri) | Growth | Engagement | Results/social proof | "200 downloads in 24 hours. Here's what people are saying:" |

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## Content Batching Tips

1. **Theme days:** Write all Week 1 content in one session—you're in "SEO mode"
2. **Hook first:** Write all 20 hooks before writing full posts—hooks are hardest
3. **Repurpose backward:** Start with your longest content, break it down
4. **Batch visuals:** Create all graphics/carousels in one Canva session

## Repurposing Ideas

| Original Post | Repurpose Into |
|---------------|----------------|
| Day 1 (SEO mistakes) | Twitter thread, carousel, email newsletter |
| Day 9 (Failure story) | YouTube short, podcast segment, blog post |
| Day 24 (Lead magnet) | Email sequence, pinned post, bio link |

## Engagement Strategy

- **Reply window:** First 30 mins after posting, reply to every comment
- **Engagement pods:** Share with 3-5 creator friends for initial momentum
- **Cross-promote:** Mention posts in relevant comment sections
- **Repromote winners:** Repost top performers 30 days later with new hook