# Complete Property Listing

**PROPERTY TYPE:**
Single Family Home

**ADDRESS/AREA:**
1847 Maple Street, Westwood Park, Austin, TX

**BASIC DETAILS:**
- 4 bedrooms, 3 bathrooms
- 2,400 sq ft
- Built 2018
- 0.25 acre lot
- 2-car garage

**KEY FEATURES:**
- Open-concept kitchen with quartz counters and stainless appliances
- Primary suite with walk-in closet and spa-like bathroom
- Covered back patio with outdoor kitchen
- Home office/flex room
- Smart home features (Nest, Ring, smart lighting)

**RECENT UPDATES:**
- New interior paint (2024)
- Landscaping refreshed (2024)

**NEIGHBORHOOD:**
- Top-rated Westwood Elementary (9/10)
- Walking distance to Zilker Park
- 10 min to downtown Austin
- Quiet, tree-lined streets

**PRICE:**
$725,000

---

## UNDERSTANDING PROPERTY LISTINGS

### Listing Anatomy:

```
[HEADLINE] — Stops the scroll
[OPENING HOOK] — Creates emotional connection
[FEATURE HIGHLIGHTS] — Sells the value
[NEIGHBORHOOD/LIFESTYLE] — Sells the location
[CALL-TO-ACTION] — Prompts showing
```

### Platform Character Limits:

| Platform | Description Limit |
|----------|------------------|
| MLS | Varies (500-5,000 chars) |
| Zillow | 4,500 characters |
| Realtor.com | 4,000 characters |
| Redfin | 5,000 characters |
| Social Media | 100-300 words ideal |

---

## SECTION 1: HEADLINES

Your headline is the first thing buyers see.

### Headline Version 1: Feature-Led

```
Stunning 4BR Modern Home with Outdoor Kitchen & Smart Home Tech in Westwood Park
```

---

### Headline Version 2: Lifestyle-Led

```
Entertain in Style: Chef's Kitchen, Outdoor Living & Minutes to Zilker Park
```

---

### Headline Version 3: Location-Led

```
Westwood Park Gem Near Top-Rated Schools & Downtown Austin
```

---

### Headline Version 4: Emotional Hook

```
Your Dream Home Awaits: Modern Luxury on a Quiet, Tree-Lined Street
```

---

### Headline Version 5: Specific & Direct

```
4BR/3BA Modern Home | 2,400 SF | Outdoor Kitchen | Westwood Park
```

---

### Headline Formulas:

```
1. [Adjective] + [Beds/Baths] + [Key Feature] + [Location]
   "Stunning 4BR Home with Pool in Lakewood"

2. [Lifestyle Verb] + [Key Feature] + [Benefit]
   "Entertain in Style with Chef's Kitchen & Rooftop Deck"

3. [Location] + [Property Type] + [Key Differentiator]
   "Westwood Park Gem with Rare 0.5-Acre Lot"

4. [Emotional Word] + [Property Type] + [Location Detail]
   "Charming Craftsman on Tree-Lined Street"

5. [Specific Details] + [Location]
   "4BR/3BA | 2,400 SF | Pool | Top Schools"
```

---

## SECTION 2: OPENING HOOKS

The first 1-2 sentences determine if they keep reading.

### Opening Hook Version 1: Lifestyle Vision

```
Imagine weekend mornings with coffee on your covered patio, watching the kids play in a backyard big enough for their dreams. This 4-bedroom Westwood Park home delivers the modern family lifestyle you've been searching for.
```

**Word Count:** 40 words

---

### Opening Hook Version 2: Feature Highlight

```
From the moment you step inside, you'll notice the difference: soaring ceilings, sun-drenched living spaces, and a chef's kitchen designed for both everyday meals and memorable dinner parties. This is modern Austin living at its finest.
```

**Word Count:** 40 words

---

### Opening Hook Version 3: Location Story

```
Nestled on one of Westwood Park's most coveted tree-lined streets, just minutes from Zilker Park and downtown Austin, this 2018-built home offers the rare combination of peaceful neighborhood living and urban convenience.
```

**Word Count:** 36 words

---

### Opening Hook Version 4: Problem-Solution

```
Tired of cramped spaces and outdated kitchens? Welcome to 1847 Maple—2,400 square feet of thoughtfully designed living space where open-concept meets practical, and every upgrade you'd add is already done.
```

**Word Count:** 35 words

---

### Opening Hook Version 5: Specific & Punchy

```
4 bedrooms. 3 bathrooms. 2,400 square feet. Outdoor kitchen. Smart home ready. Top-rated schools. Ten minutes to downtown. This Westwood Park home checks every box—and then some.
```

**Word Count:** 30 words

---

## SECTION 3: FULL LISTING DESCRIPTION

### Full Description (Long Version):

```
Welcome to 1847 Maple Street—a stunning 4-bedroom, 3-bathroom modern home in one of Austin's most sought-after neighborhoods.

From the moment you arrive, the curb appeal is undeniable: a manicured lawn, mature trees, and a welcoming front porch set the tone for what awaits inside.

**MAIN LIVING**
Step through the front door into an open-concept living space bathed in natural light. The great room flows seamlessly into the dining area and kitchen, creating the perfect layout for both everyday living and entertaining. Luxury vinyl plank flooring throughout makes maintenance a breeze.

**CHEF'S KITCHEN**
The heart of this home is the gourmet kitchen featuring:
• Quartz countertops with waterfall edge island
• Stainless steel appliances including gas range
• Soft-close shaker cabinets with under-cabinet lighting
• Walk-in pantry with custom shelving
• Breakfast bar seating for four

**PRIMARY SUITE**
Retreat to a true owner's sanctuary. The spacious primary bedroom easily accommodates a king bed plus sitting area. The ensuite bathroom is spa-like with:
• Dual vanities with quartz counters
• Oversized walk-in shower with rain head
• Soaking tub
• Walk-in closet with custom built-ins

**ADDITIONAL BEDROOMS**
Three additional bedrooms offer flexibility—perfect for children, guests, or a dedicated home office. The secondary bedrooms share a well-appointed hall bathroom with dual sinks.

**OUTDOOR LIVING**
This is where you'll spend Austin evenings. The covered back patio features:
• Built-in outdoor kitchen with gas grill and mini fridge
• Ceiling fan for comfort
• Views of the landscaped backyard
• Room for dining and lounging

The 0.25-acre lot provides plenty of space for play, pets, or future pool addition.

**SMART HOME FEATURES**
• Nest thermostat and smoke detectors
• Ring doorbell and security cameras
• Smart lighting throughout
• Pre-wired for home automation

**LOCATION**
Westwood Park offers the best of Austin living:
• Westwood Elementary (9/10 rating) within walking distance
• 5 minutes to Zilker Park, Barton Springs, hiking trails
• 10 minutes to downtown Austin
• Easy access to Mopac and 360
• Quiet, established neighborhood with tree-lined streets

**THE DETAILS**
• Built: 2018
• Square Feet: 2,400
• Lot: 0.25 acres
• Garage: 2-car attached
• HOA: $75/month (lawn common areas)
• Recent Updates: Fresh interior paint, new landscaping (2024)

This home is move-in ready and priced to sell. Don't miss your chance to own one of Westwood Park's finest.

**Schedule your private showing today.**
```

**Word Count:** 402 words

---

### Full Description (Medium Version):

```
Welcome to 1847 Maple Street—a beautifully maintained 4-bedroom, 3-bathroom home in Westwood Park, one of Austin's most desirable family neighborhoods.

This 2,400-square-foot home features an open-concept layout perfect for modern living. The chef's kitchen boasts quartz countertops, stainless appliances, a gas range, and a large island with breakfast bar seating. The adjacent living and dining areas are bathed in natural light and flow effortlessly for everyday life and entertaining.

The primary suite is a true retreat with spa-like bathroom, dual vanities, soaking tub, oversized shower, and walk-in closet with custom built-ins. Three additional bedrooms provide space for family, guests, or home office.

Outside, enjoy Austin evenings on the covered patio with built-in outdoor kitchen—complete with gas grill and mini fridge. The quarter-acre lot offers room for play, pets, or future pool.

Smart home features include Nest thermostat, Ring doorbell, and smart lighting throughout.

Location is exceptional: walking distance to top-rated Westwood Elementary (9/10), 5 minutes to Zilker Park, and 10 minutes to downtown Austin.

Move-in ready. Schedule your showing today.
```

**Word Count:** 178 words

---

### Full Description (Short Version):

```
Stunning 4BR/3BA modern home in sought-after Westwood Park. 2,400 SF of open-concept living featuring chef's kitchen with quartz counters, stainless appliances & large island. Spa-like primary suite with soaking tub & custom closet. Covered patio with outdoor kitchen—perfect for Austin entertaining. Smart home ready. Walking distance to top-rated schools, 10 min to downtown. Move-in ready.
```

**Word Count:** 59 words

---

## SECTION 4: FEATURE CALLOUTS

Highlighting specific features with impact.

### Kitchen:

```
**The Kitchen**
This isn't just a kitchen—it's the heart of the home. Quartz waterfall countertops, stainless steel appliances, gas range, and an island big enough for homework, wine nights, and Sunday pancakes. The walk-in pantry keeps everything organized and out of sight.
```

---

### Primary Suite:

```
**The Primary Suite**
Your personal retreat. King-sized bedroom with room to spare, spa-inspired bathroom with dual vanities and soaking tub, and a walk-in closet with custom built-ins. This is where busy days end and relaxation begins.
```

---

### Outdoor Space:

```
**Outdoor Living**
Austin is meant to be lived outdoors, and this home delivers. The covered patio with ceiling fan, built-in grill, and mini fridge makes entertaining effortless. The landscaped quarter-acre backyard offers space for kids, pets, or your future pool.
```

---

### Location:

```
**The Location**
Westwood Park is Austin's sweet spot: tree-lined streets with a neighborhood feel, yet just 10 minutes from downtown, 5 minutes from Zilker Park, and walking distance to top-rated Westwood Elementary. Urban convenience, suburban peace.
```

---

## SECTION 5: NEIGHBORHOOD DESCRIPTION

```
**About Westwood Park**

Westwood Park is one of Austin's most established and sought-after family neighborhoods. Known for its mature trees, quiet streets, and strong sense of community, it offers the perfect balance of peaceful residential living and urban accessibility.

**Schools:**
The neighborhood is served by Austin ISD's top-rated schools, including Westwood Elementary (9/10), providing excellent education without leaving the neighborhood.

**Parks & Recreation:**
Just 5 minutes from Zilker Park, residents enjoy easy access to Barton Springs, hiking and biking trails, and Austin's famous outdoor lifestyle. The neighborhood itself features walking paths and pocket parks.

**Convenience:**
- 10 minutes to downtown Austin
- 5 minutes to major shopping and dining
- Easy access to Mopac and 360
- Close to major employers (Apple, Google, Dell)

**Community:**
Active HOA maintains common areas. Regular neighborhood events include block parties, holiday gatherings, and community garage sales. Friendly neighbors who watch out for each other.

Westwood Park isn't just a place to live—it's a lifestyle.
```

**Word Count:** 169 words

---

## SECTION 6: CALLS-TO-ACTION

### CTA Version 1: Urgency

```
Homes in Westwood Park don't last long. Schedule your private showing today before this one is gone.

📞 Call/Text: (512) 555-0123
📧 Email: agent@realty.com
🗓️ Schedule Online: [link]
```

---

### CTA Version 2: Soft/Inviting

```
Ready to see it in person? We'd love to show you around. Contact us to schedule a private tour at your convenience.
```

---

### CTA Version 3: Value-Focused

```
At $725,000 for a move-in ready 4BR in Westwood Park, this one won't last. Schedule your showing today.
```

---

### CTA Version 4: Open House

```
Join us for an Open House this Saturday, March 16th from 1-4pm. Tour the home, meet the neighbors, and see why Westwood Park is one of Austin's most loved neighborhoods.
```

---

## SECTION 7: SOCIAL MEDIA VERSIONS

### Instagram/Facebook Post:

```
🏠 JUST LISTED in Westwood Park!

1847 Maple Street
4 BD | 3 BA | 2,400 SF
$725,000

✨ Open-concept chef's kitchen with quartz counters
✨ Spa-like primary suite with soaking tub
✨ Outdoor kitchen for Austin entertaining
✨ Smart home features throughout
✨ Walking distance to top-rated schools
✨ 10 min to downtown Austin

This modern 2018-built home is move-in ready and waiting for you.

📲 DM for details or link in bio to schedule your showing!

#AustinRealEstate #WestwoodPark #JustListed #AustinHomes #DreamHome #HomesForSale #AustinTX #RealEstate #NewListing
```

**Word Count:** 91 words

---

### Short Social Teaser:

```
🏠 New Listing Alert!

Westwood Park | 4BR/3BA | $725K

Outdoor kitchen ✓
Top-rated schools ✓
10 min to downtown ✓

DM for details!
```

---

## WORDS THAT SELL IN REAL ESTATE

### Power Words:

```
**Premium Feel:**
Stunning, Exquisite, Luxurious, Impeccable, Pristine, Elegant

**Emotion:**
Welcoming, Inviting, Cozy, Charming, Serene, Peaceful

**Value:**
Move-in ready, Turnkey, Updated, Upgraded, Well-maintained, Renovated

**Scarcity:**
Rare, One-of-a-kind, Sought-after, Coveted, Hard-to-find

**Features:**
Spa-like, Chef's kitchen, Resort-style, Open-concept, Sun-drenched

**Location:**
Walking distance, Minutes from, Nestled, Tree-lined, Quiet
```

---

### Words to Avoid:

```
❌ "Must see!" (vague, overused)
❌ "Nice" (weak)
❌ "Cute" (can imply small)
❌ "Cozy" for small spaces (code for tiny)
❌ "TLC needed" (red flag)
❌ "Motivated seller" (signals desperation)
❌ "Unique" without explanation
❌ "Great potential" (implies work needed)
❌ ALL CAPS ANYTHING
❌ Excessive exclamation marks!!!
```

---

## LISTING FORMULAS

### Formula 1: Hook → Features → Location → CTA

```
[Emotional/Lifestyle opening hook]
[Key features with vivid descriptions]
[Neighborhood and location benefits]
[Call-to-action]
```

### Formula 2: Location → Property → Features → CTA

```
[Why this location is special]
[Property overview and highlights]
[Detailed feature descriptions]
[Call-to-action]
```

### Formula 3: Problem → Solution Property

```
[What buyers are looking for]
[How this property delivers]
[Specific features and benefits]
[Call-to-action]
```

---

## COMMON LISTING MISTAKES

| Mistake | Impact | Fix |
|---------|--------|-----|
| Generic opening | Buyers scroll past | Start with specific hook |
| All caps | Looks unprofessional | Use proper formatting |
| Feature dumping | Overwhelming | Group and highlight strategically |
| No lifestyle connection | No emotional pull | Help buyers envision living there |
| Clichés (must see, won't last) | Ignored | Use specific, vivid language |
| Missing key details | Frustrates buyers | Include beds, baths, SF, lot |
| No neighborhood info | Misses buyers searching area | Sell the location too |
| Weak photos mention | Missed opportunity | Let description complement photos |
| No CTA | No action | Always include next step |
| Spelling/grammar errors | Looks careless | Proofread carefully |

---

## PROPERTY LISTING CHECKLIST

### Must-Include Details:
- [ ] Bedrooms and bathrooms
- [ ] Square footage
- [ ] Lot size
- [ ] Year built
- [ ] Garage/parking
- [ ] Price
- [ ] Address or area

### Compelling Content:
- [ ] Attention-grabbing headline
- [ ] Strong opening hook
- [ ] Vivid feature descriptions
- [ ] Neighborhood/location benefits
- [ ] School information (if relevant)
- [ ] Recent updates/upgrades
- [ ] Lifestyle benefits

### Structure:
- [ ] Scannable format (short paragraphs, bullets)
- [ ] Logical flow
- [ ] Appropriate length for platform
- [ ] Clear call-to-action

### Quality:
- [ ] Spell-checked
- [ ] No ALL CAPS abuse
- [ ] Avoids clichés
- [ ] Specific, not generic
- [ ] Honest and accurate
- [ ] Matches photos