# Complete Release Notes

**PRODUCT:**
Clarity Analytics

**VERSION:**
v2.4.0

**RELEASE DATE:**
March 15, 2024

**CHANGES THIS RELEASE:**
- New: AI-powered anomaly detection
- New: Slack integration for alerts
- Improved: Dashboard load time 60% faster
- Improved: Mobile app redesign
- Fixed: CSV export formatting issues
- Fixed: Date filter not saving

**TONE:**
Friendly but professional

---

## UNDERSTANDING RELEASE NOTES

### Release Note Formats:

| Format | Length | Best For |
|--------|--------|----------|
| **Full Release Notes** | 300-600 words | Blog, Help Center |
| **In-App Notification** | 50-100 words | Product UI |
| **Email Announcement** | 150-300 words | Newsletter, Drip |
| **Social Post** | 50-150 words | Twitter, LinkedIn |
| **Changelog Entry** | 100-200 words | Changelog page |

### Content Categories:

```
🚀 NEW — Brand new features
✨ IMPROVED — Enhancements to existing features
🐛 FIXED — Bug fixes
⚠️ CHANGED — Breaking changes or significant alterations
🗑️ DEPRECATED — Features being phased out
🔒 SECURITY — Security-related updates
```

---

## SECTION 1: HEADLINES

Your headline determines if anyone reads further.

### Headline Version 1: Feature-Led

```
**Headline:**
Introducing AI Anomaly Detection: Know When Something's Off Before It's a Problem

**Subheadline:**
Plus: Slack alerts, faster dashboards, and a fresh mobile experience.
```

---

### Headline Version 2: Benefit-Led

```
**Headline:**
Spend Less Time Monitoring, More Time Acting

**Subheadline:**
New AI-powered anomaly detection catches issues automatically. Here's everything in v2.4.
```

---

### Headline Version 3: Version-Led (Traditional)

```
**Headline:**
Clarity v2.4: Smarter Alerts, Faster Dashboards

**Subheadline:**
Our biggest update this quarter brings AI anomaly detection, Slack integration, and major performance improvements.
```

---

### Headline Version 4: Casual/Playful

```
**Headline:**
Your Dashboards Just Got a Whole Lot Smarter

**Subheadline:**
AI that spots problems before you do, Slack alerts, and dashboards that actually load fast. Let's dive in.
```

---

## SECTION 2: FULL RELEASE NOTES

Complete version for blog/help center.

### Full Release Notes:

```
# Clarity v2.4 Release Notes
**Released March 15, 2024**

This release brings our most requested feature—AI-powered anomaly detection—plus Slack integration, major performance improvements, and a redesigned mobile app.

---

## 🚀 New Features

### AI-Powered Anomaly Detection

Clarity now automatically monitors your metrics and alerts you when something unusual happens—before it becomes a problem.

**How it works:**
- Our AI learns your normal patterns over 2 weeks
- When metrics deviate significantly, you get an alert
- Each alert explains what changed and possible causes

**Why you'll love it:**
- Catch revenue drops, traffic spikes, or conversion changes instantly
- No more manually watching dashboards
- Fewer surprises, more time to react

→ [Learn how to set up anomaly detection](/help/anomaly-detection)

---

### Slack Integration

Get Clarity alerts and weekly summaries directly in Slack.

**What you can do:**
- Receive anomaly alerts in any channel
- Get your Weekly Action Report in Slack
- Share insights with your team instantly

→ [Connect Slack in Settings](/settings/integrations)

---

## ✨ Improvements

### 60% Faster Dashboards

We completely rebuilt our dashboard rendering engine. The result? Dashboards that load in under 2 seconds, even with complex data.

**What changed:**
- New data caching system
- Optimized queries
- Lazy loading for large datasets

You don't need to do anything—just enjoy the speed.

---

### Redesigned Mobile App

Our mobile app got a fresh look and improved navigation.

**What's new:**
- Cleaner, more intuitive interface
- Faster access to key metrics
- Better charts on small screens
- Dark mode support

→ Update your app: [iOS](/app-store) | [Android](/play-store)

---

## 🐛 Bug Fixes

- **CSV Export:** Fixed formatting issues that caused some spreadsheet apps to misread data
- **Date Filters:** Filters now properly save when you refresh the page
- **Email Reports:** Fixed an issue where some users received duplicate weekly emails
- **Safari:** Resolved display issues affecting Safari 16 users

---

## What's Next

We're working on custom dashboards, Google Ads integration, and more AI-powered features. Want to influence our roadmap? [Share your feedback](/feedback).

---

**Questions?** Reply to this email or chat with us at support@clarity.com.

Happy analyzing,
The Clarity Team
```

**Word Count:** 392 words

---

## SECTION 3: CHANGELOG ENTRY

Shorter version for changelog page.

### Changelog Entry:

```
## v2.4.0 — March 15, 2024

### 🚀 New
- **AI Anomaly Detection** — Get automatic alerts when metrics deviate from normal patterns. [Learn more →](/help/anomaly-detection)
- **Slack Integration** — Receive alerts and reports directly in Slack. [Connect →](/settings/integrations)

### ✨ Improved
- **Dashboard Performance** — 60% faster load times with new caching system
- **Mobile App** — Redesigned interface with dark mode support

### 🐛 Fixed
- CSV exports now format correctly in all spreadsheet apps
- Date filters properly save on page refresh
- Duplicate weekly email issue resolved
- Safari 16 display issues fixed
```

**Word Count:** 96 words

---

## SECTION 4: IN-APP NOTIFICATION

Short notification for product UI.

### In-App Notification Version 1:

```
🚀 **New: AI Anomaly Detection**

Clarity now automatically alerts you when your metrics do something unusual. No more constant dashboard monitoring.

[See How It Works →]
```

**Word Count:** 27 words

---

### In-App Notification Version 2:

```
**What's New in v2.4**

• AI detects anomalies automatically
• Slack integration for alerts
• 60% faster dashboards
• Redesigned mobile app

[See All Updates →]
```

**Word Count:** 24 words

---

### In-App Notification Version 3 (Single Feature Focus):

```
✨ **Dashboards are now 60% faster**

We rebuilt our rendering engine. Same insights, way less waiting.

[Got it]
```

**Word Count:** 17 words

---

## SECTION 5: EMAIL ANNOUNCEMENT

For newsletter or dedicated announcement email.

### Email Version:

```
**Subject Line Options:**
1. "New: AI that watches your metrics so you don't have to"
2. "Clarity v2.4: Smarter alerts, faster dashboards"
3. "Your most requested feature is here 🚀"

---

**Email Body:**

Hi {{FirstName}},

Big news: Clarity now has AI-powered anomaly detection.

That means Clarity automatically monitors your metrics 24/7 and alerts you when something unusual happens—a sudden revenue drop, a traffic spike, a conversion rate change—before it becomes a real problem.

No more manually watching dashboards. No more surprises.

**Also in this release:**

📱 **Slack Integration** — Get alerts and reports right in Slack
⚡ **60% Faster Dashboards** — We rebuilt the engine
📲 **New Mobile App** — Fresh design + dark mode

[See All Updates →]

These features are live now in your account.

Questions? Just reply to this email.

— The Clarity Team

P.S. Anomaly detection learns your patterns over 2 weeks, so enable it now to start getting smarter alerts sooner. [Turn it on →]
```

**Word Count:** 152 words

---

## SECTION 6: SOCIAL POSTS

For Twitter/X, LinkedIn, etc.

### Twitter/X Post:

```
🚀 Clarity v2.4 is live:

• AI anomaly detection (finally!)
• Slack integration
• 60% faster dashboards
• Redesigned mobile app

Your metrics now watch themselves. You just get the alerts.

Full release notes: [link]
```

**Character Count:** 234

---

### LinkedIn Post:

```
Just shipped our biggest update this quarter 🚀

Clarity v2.4 brings AI-powered anomaly detection—which means our platform now automatically monitors your metrics and alerts you when something unusual happens.

No more manually watching dashboards. No more "how did we miss that?"

Also in this release:
→ Slack integration for alerts
→ 60% faster dashboard load times
→ Completely redesigned mobile app

This was our most requested feature. Excited to finally get it in your hands.

Full release notes in comments 👇
```

**Word Count:** 82 words

---

### Short Announcement (Any Platform):

```
🚀 New in Clarity: AI that watches your metrics so you don't have to.

Anomaly detection is live. Your dashboards just got a lot smarter.
```

**Character Count:** 147

---

## SECTION 7: FEATURE SPOTLIGHT

Deep dive on the main feature.

```
## Feature Spotlight: AI Anomaly Detection

### The Problem
You can't watch your dashboards 24/7. But you also can't afford to miss important changes in your metrics—a sudden drop in revenue, an unexpected spike in churn, a conversion rate that's tanking.

By the time you notice, it's often too late to do anything about it.

### The Solution
Clarity's AI Anomaly Detection monitors your metrics automatically and alerts you when something unusual happens.

### How It Works
1. **Learning Phase (2 weeks)** — Our AI analyzes your historical data to understand what "normal" looks like for your business
2. **Continuous Monitoring** — Every metric is checked against expected patterns
3. **Smart Alerts** — When something deviates significantly, you get an alert with context

### What Makes Our Approach Different
- **Context, not just alerts** — Each notification explains what changed and possible causes
- **Adjustable sensitivity** — Set how sensitive you want detection to be
- **No alert fatigue** — AI filters noise so you only hear about what matters

### Get Started
Anomaly detection is available on all paid plans. Enable it in Settings → Alerts → Anomaly Detection.

[Enable Anomaly Detection →]
```

**Word Count:** 195 words

---

## WRITING FORMULAS

### Feature Announcement Formula:

```
**[Feature Name]**

[One sentence: What it does]

[One sentence: Why it matters / the benefit]

**How it works:**
- [Key point 1]
- [Key point 2]
- [Key point 3]

[CTA to learn more or enable]
```

---

### Bug Fix Formula:

```
**[Area]: [What was fixed]**

Before: [What happened]
Now: [How it works correctly]
```

Simpler version:
```
- **[Area]:** Fixed [issue description]
```

---

### Improvement Formula:

```
**[X]% [Better/Faster/More] [Thing]**

[What changed and why it matters to users]
```

---

## TONE OPTIONS

### Professional/Enterprise:

```
**AI-Powered Anomaly Detection**

Clarity now includes automated anomaly detection capabilities. The system monitors key metrics and generates alerts when statistically significant deviations occur, enabling proactive response to emerging issues.
```

---

### Friendly/Startup:

```
**AI Anomaly Detection 🎉**

Your dashboards just got a brain! Clarity now watches your metrics 24/7 and pings you when something weird happens. No more manual monitoring—we've got your back.
```

---

### Minimal/Technical:

```
**Anomaly Detection**

ML-based anomaly detection for all metrics. 2-week training period. Configurable sensitivity. Alerts via email, in-app, or Slack.
```

---

## RELEASE NOTES STRUCTURE OPTIONS

### Structure A: Feature-First (Most Common)

```
1. Headline
2. Overview/Summary
3. New Features (detailed)
4. Improvements
5. Bug Fixes
6. What's Next (optional)
7. CTA
```

### Structure B: Benefits-First

```
1. Headline (benefit-focused)
2. Key benefits summary
3. Features that enable each benefit
4. Other improvements
5. Bug fixes
6. CTA
```

### Structure C: Changelog-Style (Minimal)

```
1. Version + Date
2. New (bullet list)
3. Improved (bullet list)
4. Fixed (bullet list)
```

### Structure D: Narrative/Story

```
1. Opening hook
2. The problem we solved
3. What we built
4. How it works
5. Other updates
6. What's next
```

---

## COMMON RELEASE NOTES MISTAKES

| Mistake | Impact | Fix |
|---------|--------|-----|
| Technical jargon | Users don't understand | Write for users, not developers |
| Features, not benefits | "So what?" reaction | Lead with why it matters |
| Burying new features | Low adoption | Lead with exciting stuff |
| Too long | Nobody reads | Be concise, use formatting |
| No visuals | Wall of text | Add screenshots, GIFs |
| Missing CTAs | No action taken | Tell users what to do next |
| Generic headline | Not opened | Make headline specific and compelling |
| Mixing audiences | Confusing | Separate technical/user notes if needed |
| No context | Features seem random | Explain why you built this |
| Inconsistent format | Hard to follow | Use same structure each release |

---

## RELEASE NOTES CHECKLIST

### Content:
- [ ] Headline is benefit-focused or specific
- [ ] Overview/summary included
- [ ] Features explained with benefits, not just described
- [ ] Improvements quantified where possible
- [ ] Bug fixes listed (but not leading)
- [ ] Written for users, not developers
- [ ] Jargon-free

### Structure:
- [ ] Organized by category (New, Improved, Fixed)
- [ ] Most exciting stuff first
- [ ] Easy to scan (headers, bullets)
- [ ] Appropriate length for channel

### CTAs:
- [ ] Links to learn more
- [ ] Links to enable/try features
- [ ] Clear next steps

### Formats:
- [ ] Full version (blog/help center)
- [ ] Changelog entry
- [ ] In-app notification
- [ ] Email version
- [ ] Social posts

### Tone:
- [ ] Matches brand voice
- [ ] Appropriate for audience
- [ ] Consistent throughout