# Complete Voiceover Script Package

**VIDEO TYPE:**
Explainer Video for SaaS Product

**PRODUCT:**
Clarity Analytics - AI-powered analytics for e-commerce

**TARGET AUDIENCE:**
Marketing managers at e-commerce brands

**VIDEO LENGTH:**
90 seconds

**TONE:**
Professional but conversational, confident, helpful

**KEY MESSAGE:**
Clarity uses AI to surface insights you would miss, saving hours and finding revenue

---

## UNDERSTANDING VOICEOVER SCRIPTS

### Writing for Ear vs. Eye:

```
WRITTEN (for reading):
"Clarity Analytics utilizes advanced artificial intelligence 
algorithms to automatically identify patterns, anomalies, and 
opportunities within your marketing data that would otherwise 
require significant manual analysis to discover."

SPOKEN (for hearing):
"Clarity uses AI to find what you are missing. Patterns in your 
data. Hidden opportunities. The insights that would take your 
team hours to find manually."
```

### Timing Guidelines:

| Reading Speed | Words Per Minute | 60 Seconds | 90 Seconds |
|---------------|------------------|------------|------------|
| Slow/Dramatic | 120-130 wpm | 120-130 words | 180-195 words |
| Conversational | 140-160 wpm | 140-160 words | 210-240 words |
| Fast/Energetic | 170-190 wpm | 170-190 words | 255-285 words |

### Script Formatting:

```
[DIRECTION] — Instructions for voice talent
(pause) — Brief pause in delivery
(beat) — Slightly longer pause for emphasis
... — Trailing off or thought continuation
ALL CAPS — Emphasized word
Slash / — Alternative word choice
```

---

## SECTION 1: EXPLAINER VIDEO SCRIPT

### 90-Second Explainer Script:

```
[TONE: Conversational, warm, confident. Not salesy.]
[PACING: Moderate with pauses for key points]

---

[HOOK - 0:00-0:10]

You are staring at a dashboard full of numbers.
Charts everywhere. Data from six different platforms.
And somehow... you are still guessing.

(beat)

Sound familiar?

---

[PROBLEM - 0:10-0:25]

Marketing teams spend hours every week pulling data,
building reports, trying to find what is actually working.

And even then, the insights that matter most?
They are buried. Hidden in the noise.

---

[SOLUTION - 0:25-0:45]

That is why we built Clarity.

Clarity connects to your existing tools (pause)
Shopify, Google Analytics, Klaviyo, Meta (pause)
and uses AI to surface what you need to know.

Not just data. INSIGHTS.

The anomaly that explains last week slump.
The segment that is about to churn.
The campaign that is actually driving revenue.

---

[PROOF - 0:45-0:60]

Our customers find an average of forty-seven thousand dollars
in hidden revenue opportunities.

In their first ninety days.

(beat)

Not because they work harder.
Because they finally see what they have been missing.

---

[CTA - 0:60-0:90]

Clarity gives you the insights.
You make the decisions.

(pause)

Start your free trial today.
No credit card required.
Just connect your data and see what you have been missing.

(beat)

Clarity. Your data, finally making sense.

[END]
```

**Word Count:** 218 words
**Estimated Time:** 85-95 seconds at conversational pace

---

### Why This Script Works:

```
1. HOOK: Relatable scenario, not features
2. PROBLEM: Emotional pain point (guessing, wasting time)
3. SOLUTION: Simple explanation with pauses
4. PROOF: Specific number ($47K) for credibility
5. CTA: Clear, low-friction action
6. RHYTHM: Short sentences, natural pauses
7. LANGUAGE: Conversational, not corporate
```

---

## SECTION 2: PRODUCT DEMO SCRIPT

### 2-Minute Demo Walkthrough:

```
[TONE: Helpful, clear, like showing a friend]
[PACING: Moderate, pausing at each feature]

---

[INTRO - 0:00-0:15]

Let me show you how Clarity works.

I will walk you through the basics (pause)
so you can see exactly how it helps your team
make better marketing decisions.

---

[SETUP - 0:15-0:30]

First, you connect your data sources.
Shopify, Google Analytics, your email platform.
It takes about five minutes.

(pause)

Clarity pulls everything into one place
and starts analyzing automatically.

---

[FEATURE 1 - 0:30-0:55]

This is your main dashboard.

See these cards at the top?
These are AI-generated insights.
Clarity surfaces what matters most (pause)
so you do not have to dig for it.

(beat)

Like this one here.
It is telling us that email revenue dropped fifteen percent
last Tuesday. And it already identified the likely cause.

---

[FEATURE 2 - 0:55-1:20]

Click any metric to drill down.

Watch this. I will click on conversion rate.

(pause)

Now I can see conversion by channel, by device, by campaign.
All in one view. No switching between tools.

(pause)

And see this button? Export to Sheets.
One click and your team has the data they need.

---

[FEATURE 3 - 1:20-1:45]

My favorite feature is Anomaly Detection.

Clarity monitors your data twenty-four seven.
When something unusual happens (pause)
good or bad (pause)
you get an alert.

No more finding out about problems a week later.

---

[CLOSE - 1:45-2:00]

That is Clarity in two minutes.

Connect your data. Get insights. Make better decisions.

(pause)

Ready to try it yourself?
Click the button below to start your free trial.

[END]
```

**Word Count:** 268 words
**Estimated Time:** 115-125 seconds

---

## SECTION 3: VIDEO AD SCRIPTS

### 30-Second Ad Script:

```
[TONE: Energetic but not aggressive. Conversational.]
[PACING: Brisk but clear]

---

You know that feeling?

Staring at your marketing data (pause)
KNOWING there is something there (pause)
but not being able to find it?

(beat)

Clarity finds it for you.

Our AI analyzes your data automatically.
Surfaces the insights that matter.
So you can stop guessing and start KNOWING.

(pause)

Clarity customers find an average of forty-seven K
in hidden opportunities.

In ninety days.

(beat)

See what you have been missing.
Try Clarity free.

[END]
```

**Word Count:** 82 words
**Estimated Time:** 28-32 seconds

---

### 15-Second Ad Script:

```
[TONE: Direct, punchy]
[PACING: Quick but not rushed]

---

Your marketing data is hiding something.
Revenue opportunities you cannot see.

(beat)

Clarity uses AI to find them.

Our customers discover forty-seven K on average.
In their first ninety days.

(pause)

Try Clarity free.
See what you have been missing.

[END]
```

**Word Count:** 44 words
**Estimated Time:** 14-16 seconds

---

## SECTION 4: TUTORIAL/HOW-TO SCRIPT

### Tutorial Voiceover:

```
[TONE: Patient, clear, instructional]
[PACING: Slow enough to follow along]

---

[INTRO]

In this tutorial, I will show you how to set up
your first dashboard in Clarity.

This takes about five minutes.
Let us get started.

---

[STEP 1]

First, click the plus icon in the top right corner.

(pause - allow time for action)

This opens the dashboard creator.

---

[STEP 2]

Now, give your dashboard a name.
Something descriptive. Like "Weekly Marketing Overview."

(pause)

Type that in the title field.

---

[STEP 3]

Next, we will add widgets.
Click "Add Widget" on the left.

(pause)

You will see a list of options.
Let us start with Revenue. Click that.

(pause)

Now drag it to where you want it on the canvas.

---

[STEP 4]

To customize the widget, click the gear icon.

(pause)

Here you can change the date range,
add filters, or change the visualization type.

For now, let us keep the defaults.
Click Save.

---

[CLOSE]

And that is it. Your first widget is live.

Repeat these steps to add more widgets.
In a few minutes, you will have a complete dashboard.

(pause)

If you have questions, check our help center
or reach out to support.

[END]
```

**Word Count:** 196 words
**Estimated Time:** 90-100 seconds (with pauses for action)

---

## SECTION 5: CORPORATE VIDEO SCRIPT

### Company Overview (About Us):

```
[TONE: Confident, warm, professional]
[PACING: Measured, authoritative]

---

[OPENING]

Every day, marketing teams make thousands of decisions.

What to spend. Where to focus. What is working.
What is not.

(beat)

Most of those decisions are based on incomplete information.
Fragmented data. Gut feelings. Best guesses.

(pause)

We started Clarity to change that.

---

[STORY]

Our founders spent years in e-commerce marketing.
They knew the frustration firsthand.

Hours spent pulling data from different platforms.
Building reports that were outdated by the time they finished.
Missing insights that were right there (pause) hiding in plain sight.

(beat)

So they built something better.

---

[MISSION]

Clarity uses artificial intelligence to do what humans cannot.
Analyze millions of data points. Instantly.
Spot patterns and anomalies. Automatically.
Surface the insights that matter. Continuously.

(pause)

So marketing teams can stop digging for data
and start making decisions that drive growth.

---

[TRACTION]

Today, over eight hundred e-commerce brands trust Clarity.
From growing startups to household names.

Together, they have discovered more than forty million dollars
in revenue opportunities they would have missed.

---

[CLOSE]

We believe marketing decisions should be based on insight,
not intuition.

That is what Clarity delivers.

Your data. Finally making sense.

[END]
```

**Word Count:** 208 words
**Estimated Time:** 90-100 seconds

---

## SECTION 6: VOICEOVER SCRIPT STRUCTURE

### Explainer Video Structure:

```
1. HOOK (5-10 sec): Grab attention with relatable problem
2. PROBLEM (10-15 sec): Amplify the pain
3. SOLUTION (15-25 sec): Introduce your product
4. HOW IT WORKS (15-20 sec): Simple explanation
5. PROOF (10-15 sec): Results or social proof
6. CTA (5-10 sec): Clear next step
```

### Product Demo Structure:

```
1. CONTEXT (5-10 sec): What we will cover
2. SETUP (10-15 sec): Getting started
3. FEATURES (60-90 sec): Walk through key features
4. BENEFITS (10-15 sec): Recap value
5. CTA (5-10 sec): Try it yourself
```

### Video Ad Structure:

```
30 seconds:
- Hook (5 sec)
- Problem/Solution (15 sec)
- Proof (5 sec)
- CTA (5 sec)

15 seconds:
- Hook (3 sec)
- Value prop (7 sec)
- CTA (5 sec)
```

---

## SECTION 7: WRITING TECHNIQUES

### Short Sentences:

```
TOO LONG:
"Our platform integrates with all of your existing marketing
tools and automatically analyzes the data to surface insights."

BETTER:
"We connect to your existing tools.
Shopify. Google Analytics. Meta.
And we analyze everything automatically."
```

### Natural Rhythm:

```
ROBOTIC:
"Clarity provides analytics. It uses AI. It saves time."

NATURAL:
"Clarity handles the analytics.
The AI does the heavy lifting.
You get your time back."
```

### Conversational Language:

```
FORMAL:
"Users will be notified when anomalies are detected."

CONVERSATIONAL:
"When something unusual happens, you will know."
```

### Speaking Numbers:

```
WRITTEN: "$47,000"
SPOKEN: "forty-seven thousand dollars"

WRITTEN: "90 days"
SPOKEN: "ninety days"

WRITTEN: "24/7"
SPOKEN: "twenty-four seven"
```

---

## SECTION 8: DIRECTION FOR VOICE TALENT

### Tone Descriptions:

```
"Warm and conversational, like explaining to a smart friend"
"Confident but not arrogant. Helpful, not salesy."
"Energetic but grounded. Excited without being over the top."
"Patient and clear. The viewer is learning something new."
"Professional but human. Corporate without being stiff."
```

### Pacing Notes:

```
"Moderate pace with room to breathe"
"Brisk but not rushed. Every word should land."
"Slow and deliberate. Give weight to key phrases."
"Match the energy of the visuals"
```

### Emphasis Guidance:

```
"Emphasize the word INSIGHTS - that is our key differentiator"
"Let forty-seven thousand land. Pause after for impact."
"The question at the end should feel genuine, not rhetorical"
```

---

## VOICEOVER SCRIPT FORMULAS

### Formula 1: Problem-Solution-Proof

```
[Relatable problem statement]
[Introduce solution]
[Specific proof point]
[Call to action]
```

### Formula 2: Before-After-Bridge

```
[Life before - the struggle]
[Life after - the transformation]
[Bridge - how product gets you there]
```

### Formula 3: Question-Answer-Action

```
[Provocative question]
[Deliver the answer]
[Tell them what to do]
```

---

## COMMON VOICEOVER SCRIPT MISTAKES

| Mistake | Problem | Fix |
|---------|---------|-----|
| Too long | Does not fit time slot | 150 words per minute rule |
| Written language | Sounds unnatural | Read aloud while writing |
| Long sentences | Hard to follow | Max 15 words per sentence |
| Jargon | Alienates viewers | Use plain language |
| No pauses | Exhausting to hear | Build in breaths |
| Monotone structure | Boring | Vary sentence length |
| Weak verbs | No energy | Use active, strong verbs |
| Too many numbers | Overwhelming | One or two key stats max |

---

## VOICEOVER SCRIPT CHECKLIST

### Before Writing:
- [ ] Video length confirmed
- [ ] Target word count calculated
- [ ] Tone and style defined
- [ ] Key message identified
- [ ] Call to action clear

### While Writing:
- [ ] Reading aloud as you go
- [ ] Short sentences (under 15 words)
- [ ] Conversational language
- [ ] Pauses marked
- [ ] Numbers written as spoken
- [ ] One idea per sentence

### Final Review:
- [ ] Read entire script aloud
- [ ] Timed with stopwatch
- [ ] Direction notes included
- [ ] Pronunciation guides added
- [ ] Within word count limit