# WhatsApp Business Profile

**BUSINESS NAME:**
Bella's Bakery

**BUSINESS TYPE:**
Local bakery specializing in custom cakes and fresh pastries

**LOCATION:**
Mexico City, Condesa neighborhood

**TARGET CUSTOMERS:**
Local residents, event planners, people celebrating birthdays/weddings

**KEY OFFERINGS:**
- Custom cakes (birthdays, weddings, events)
- Fresh daily pastries (croissants, conchas, cuernos)
- Coffee and beverages
- Catering for events

**UNIQUE SELLING POINT:**
Family recipes passed down 3 generations, all-natural ingredients

---

## ABOUT SECTION

**Character Limit:** 139 characters (WhatsApp maximum)

This appears directly under your business name. Every character counts.

### Option 1: Value Proposition
```
🎂 Custom cakes & fresh pastries made with 3-generation family recipes. Order for pickup or delivery in Condesa!
```
**Characters:** 113

### Option 2: Specialty + Location
```
Artisan bakery in Condesa 🥐 Custom cakes for any celebration. Fresh pastries daily. Family recipes since 1985.
```
**Characters:** 111

### Option 3: Action-Focused
```
📲 Order custom cakes & pastries! Fresh daily, natural ingredients. Pickup & delivery in Condesa. DM to order!
```
**Characters:** 110

### Option 4: Emotional + Practical
```
Making celebrations sweeter since 1985 🎂 Custom cakes, fresh pastries, natural ingredients. Condesa pickup/delivery
```
**Characters:** 117

### Option 5: Simple + Clear
```
🥐 Fresh pastries & custom cakes in Condesa. Natural ingredients, family recipes. Order via WhatsApp!
```
**Characters:** 100

**Recommended:** Option 1 or 2 (clear offering + differentiation)

### About Section Formula:
```
[Emoji] + [What you offer] + [Differentiator] + [Location/Action]
```

---

## BUSINESS DESCRIPTION

**Character Limit:** 512 characters

This is your expanded description that appears when customers tap "Business info."

### Version 1: Story + Offerings

```
Welcome to Bella's Bakery! 🎂

We are a family bakery in Condesa making custom cakes and fresh pastries with recipes passed down three generations.

✨ What we offer:
• Custom cakes for birthdays, weddings & events
• Fresh pastries baked daily (croissants, conchas, cuernos)
• Coffee & beverages
• Event catering

🌿 All-natural ingredients, no preservatives
📍 Condesa | Pickup & delivery available
⏰ Mon-Sat 7am-8pm, Sun 8am-3pm

Message us to order or ask questions!
```

**Characters:** 486

### Version 2: Value-Focused

```
Bella's Bakery — Custom cakes & fresh pastries in Condesa 🥐

For 3 generations, our family has been making celebrations sweeter with:

🎂 Custom Cakes
Birthday, wedding, quinceañera — any design, any size

🥐 Fresh Pastries
Baked every morning with all-natural ingredients

☕ Coffee & More
Perfect pairing for your pastry

Order directly here on WhatsApp! Send us your idea and we'll make it happen.

Pickup or delivery in Condesa area.
```

**Characters:** 432

**Why These Descriptions Work:**
- **Emoji visual breaks** (easy to scan)
- **Clear categories** of offerings
- **Differentiators highlighted** (3 generations, natural)
- **Practical info** (hours, location, delivery)
- **Call to action** (message us, order here)

---

## BUSINESS INFORMATION FIELDS

### Address:
```
Calle Atlixco 145, Condesa
Ciudad de México, CDMX 06140
Mexico
```

### Business Hours:
```
Monday: 7:00 AM - 8:00 PM
Tuesday: 7:00 AM - 8:00 PM
Wednesday: 7:00 AM - 8:00 PM
Thursday: 7:00 AM - 8:00 PM
Friday: 7:00 AM - 8:00 PM
Saturday: 7:00 AM - 8:00 PM
Sunday: 8:00 AM - 3:00 PM
```

### Email:
```
hola@bellasbakery.mx
```

### Website:
```
www.bellasbakery.mx
```

### Category:
```
Bakery (Primary)
Coffee Shop (Secondary)
```

---

## CATALOG ITEMS

WhatsApp Business Catalog lets you showcase products/services.

### Catalog Item 1: Custom Cake

**Name:**
```
Custom Celebration Cake
```

**Price:**
```
From $450 MXN
```

**Description (max 5000 characters, but keep short):**
```
🎂 Your dream cake, made real!

Perfect for birthdays, weddings, quinceañeras, baby showers — any celebration.

✨ What's included:
• Design consultation via WhatsApp
• Custom flavors & fillings
• Personalized decoration
• Serves 10-100+ guests

🍰 Popular flavors:
Chocolate, Vanilla, Red Velvet, Tres Leches, Carrot

📏 Sizes available:
• Small (10-15 people): $450-650
• Medium (20-30 people): $750-950
• Large (40-50 people): $1,200-1,500
• XL (80-100 people): $2,000+

⏰ Order 3-5 days in advance
📍 Pickup in Condesa or delivery (fee applies)

Message us with your celebration date and ideas!
```

**Characters:** 596

---

### Catalog Item 2: Fresh Pastries Box

**Name:**
```
Fresh Pastries Box (6 pieces)
```

**Price:**
```
$180 MXN
```

**Description:**
```
🥐 Fresh-baked every morning!

A perfect mix of our most popular pastries, baked with all-natural ingredients and family recipes.

📦 The box includes 6 pastries:
• 2 Croissants (butter or chocolate)
• 2 Conchas (vanilla or chocolate)
• 2 Chef's choice (seasonal favorites)

✨ Also available:
• Box of 12: $340
• Custom selection: Message us!

⏰ Best ordered by 10am for same-day
📍 Pickup or delivery in Condesa

Perfect for breakfast, meetings, or gifting!
```

**Characters:** 479

---

### Catalog Item 3: Event Catering

**Name:**
```
Event Catering Package
```

**Price:**
```
From $1,500 MXN
```

**Description:**
```
🎉 Make your event delicious!

We cater birthdays, corporate events, weddings, and more with fresh pastries, custom cakes, and dessert tables.

📋 Packages include:

✨ Basic ($1,500 - 20 guests)
• Pastry selection
• Coffee service

✨ Standard ($3,000 - 40 guests)
• Pastry selection
• Mini cakes
• Coffee & tea service

✨ Premium ($5,000+ - 60+ guests)
• Full dessert table
• Custom cake
• Beverage service
• Setup & display

📍 Delivery & setup in CDMX
⏰ Book 1-2 weeks in advance

Message us your event date and guest count for a custom quote!
```

**Characters:** 597

---

### Catalog Item 4: Coffee

**Name:**
```
Coffee & Espresso Drinks
```

**Price:**
```
From $45 MXN
```

**Description:**
```
☕ The perfect pairing for your pastry!

Locally roasted beans, made fresh to order.

🥤 Our menu:
• Espresso: $45
• Americano: $55
• Latte: $65
• Cappuccino: $65
• Mocha: $75
• Cold Brew: $70

🥛 Milk options:
Whole, oat, almond, soy (+$15)

📍 Available for dine-in & takeaway

Add to your pastry order or stop by the shop!
```

**Characters:** 363

---

## CATALOG ITEM FORMULA

### Structure:
```
[Emoji] + [Hook/headline]

[What it is / Why it is special]

[Options/Details with emoji bullets]

[Pricing if variable]

[Practical info: timing, location]

[Call to action]
```

### Best Practices:
```
✓ Lead with benefit or appeal
✓ Use emojis as visual breaks
✓ Include all relevant options
✓ Be clear about pricing (or "From $X")
✓ Add practical details (timing, delivery)
✓ End with CTA (Message us!)
✓ Keep scannable — short paragraphs
```

---

## STATUS UPDATES

WhatsApp Status can be used for marketing.

### Status Ideas:

**Daily Specials:**
```
🥐 FRESH FROM THE OVEN!

Today's special: Chocolate croissants, still warm!

First 10 customers get a free coffee ☕

Open until 8pm — come by or order here!
```

**New Product:**
```
🆕 NEW: Red Velvet Conchas!

Our newest creation — cream cheese filling inside a soft red velvet concha.

Available this week only!

Message to reserve yours before they sell out 🔥
```

**Promotion:**
```
🎂 CAKE SPECIAL THIS WEEK!

Order any custom cake and get 6 free pastries.

Perfect for birthdays, graduations, or just because!

Offer ends Sunday. Message to order!
```

**Behind the Scenes:**
```
👨‍🍳 5:00 AM at Bella's...

This is when the magic happens! Fresh croissants going in the oven right now.

See you in a few hours! 🥐
```

---

## PROFILE COMPLETENESS CHECKLIST

### Essential (Must Have):
- [ ] Business name (correct, consistent)
- [ ] About section (139 chars, compelling)
- [ ] Business description (detailed, clear)
- [ ] Profile photo (logo or storefront)
- [ ] Cover photo (products or shop)
- [ ] Category selected
- [ ] Address (if physical location)
- [ ] Business hours

### Recommended:
- [ ] Email address
- [ ] Website link
- [ ] Catalog with 3-5 items minimum
- [ ] Catalog items have descriptions
- [ ] Catalog items have photos
- [ ] Greeting message set up
- [ ] Away message configured

### Advanced:
- [ ] Quick replies saved for common questions
- [ ] Labels organized for customer tracking
- [ ] Status updates used regularly
- [ ] Facebook/Instagram linked

---

## ABOUT SECTION FORMULAS

### Formula 1: What + Where + CTA
```
[Emoji] [What you sell/do] in [Location]. [CTA]!
```
*Example: 🥐 Fresh pastries & custom cakes in Condesa. Order via WhatsApp!*

### Formula 2: Specialty + Differentiator
```
[Specialty] with [Unique quality]. [Practical info].
```
*Example: Custom cakes with 3-generation family recipes. Pickup & delivery!*

### Formula 3: Benefit + Proof + Action
```
[Benefit for customer] since [Year/Proof]. [Location/How to order].
```
*Example: Making celebrations sweeter since 1985. Condesa pickup/delivery!*

### Formula 4: Emoji Stack
```
[Emoji1] [Offering1] | [Emoji2] [Offering2] | [Emoji3] [Location/CTA]
```
*Example: 🎂 Custom cakes | 🥐 Fresh pastries | 📍 Condesa*

---

## BUSINESS CATEGORY OPTIONS

Choose the most accurate category:

### Food & Beverage:
```
• Restaurant
• Bakery
• Coffee Shop
• Food Truck
• Catering Service
• Bar
• Grocery Store
```

### Services:
```
• Beauty Salon
• Barber Shop
• Spa
• Gym/Fitness
• Cleaning Service
• Repair Service
• Photography
• Consulting
```

### Retail:
```
• Clothing Store
• Jewelry Store
• Electronics Store
• Flower Shop
• Gift Shop
• Pet Store
• Bookstore
```

### Professional:
```
• Medical/Dental
• Legal Services
• Accounting
• Real Estate
• Education/Tutoring
• Event Planning
```

---

## INDUSTRY-SPECIFIC EXAMPLES

### Restaurant:

**About:**
```
🌮 Authentic Mexican cuisine in Roma Norte. Tacos, mezcal & good vibes. Reservations via WhatsApp!
```

**Description:**
```
¡Bienvenidos! 🌮

We serve authentic Mexican food made with fresh, local ingredients in the heart of Roma Norte.

🍽️ Our specialties:
• Tacos al pastor, carnitas, suadero
• Fresh ceviches & aguachile
• House-made salsas
• Mezcal & craft cocktails

📍 Calle Durango 145, Roma Norte
⏰ Tue-Sun 1pm-11pm (closed Monday)
🪑 Reservations recommended for weekends

Message us to book your table!
```

---

### Beauty Salon:

**About:**
```
💇‍♀️ Hair, nails & beauty in Polanco. Book your appointment on WhatsApp! ✨
```

**Description:**
```
Welcome to Glow Studio! ✨

Your one-stop beauty destination in Polanco.

💇‍♀️ Our services:
• Haircuts & styling
• Color & highlights
• Manicure & pedicure
• Facials & skincare
• Makeup (events & bridal)

💰 See our price list in the catalog below!

📍 Av. Presidente Masaryk 320, Polanco
⏰ Mon-Sat 10am-8pm

Book your appointment via WhatsApp — same-day available!
```

---

### Freelance Service:

**About:**
```
📸 Professional photographer | Weddings, events, portraits. Based in CDMX. DM for bookings!
```

**Description:**
```
Hi! I'm Carlos — professional photographer based in Mexico City 📸

✨ What I shoot:
• Weddings & engagements
• Corporate events
• Portraits & headshots
• Product photography
• Real estate

📋 Packages:
• Portrait session: From $2,500
• Event coverage: From $8,000
• Wedding full-day: From $25,000

📍 Available in CDMX and travel

Check my portfolio: www.carlosfotos.mx

Message me your event date and needs!
```

---

## COMMON PROFILE MISTAKES

| Mistake | Impact | Fix |
|---------|--------|-----|
| Empty About section | Looks unprofessional | Use all 139 characters strategically |
| No business description | Customers lack info | Write detailed 512-char description |
| Generic About ("We sell stuff") | Zero differentiation | Be specific about what makes you unique |
| No catalog items | Missed showcase opportunity | Add at least 3-5 products/services |
| Catalog items without photos | Less trustworthy | Add clear, good-quality photos |
| Missing business hours | Customers unsure when to visit | Set accurate hours |
| No address for physical business | Hard to find you | Add complete address |
| Profile photo is personal selfie | Unprofessional | Use logo or professional storefront photo |
| Not setting category | Hurts discoverability | Select most accurate category |
| Description in wrong language | Alienates customers | Match customer language |

---

## WHATSAPP BUSINESS PROFILE TIPS

### Do:
```
✓ Fill out every field completely
✓ Use emojis strategically (visual breaks)
✓ Include practical info (hours, location, delivery)
✓ Add clear CTAs (Message us, Order here)
✓ Keep catalog updated with current offerings
✓ Use professional photos
✓ Match tone to your brand
✓ Update About section seasonally if relevant
```

### Do Not:
```
✗ Leave sections blank or default
✗ Use all caps (looks like shouting)
✗ Overuse emojis (distracting)
✗ Forget to update hours for holidays
✗ Use blurry or dark photos
✗ Write walls of text without breaks
✗ Include too much jargon
✗ Forget to include how to order/book
```