# X Content Ideas: Weekly Plan

**NICHE:**
Marketing / Growth

**POSTING FREQUENCY:**
1-2 posts per day

**GOALS:**
Grow followers, establish authority, drive engagement

---

## DAY 1: MONDAY - HOT TAKE

### Post Idea 1: Contrarian Opinion

**Hook:**
```
Unpopular marketing opinion:

More content is not the answer.

Better distribution is.
```

**Full Post:**
```
Unpopular marketing opinion:

More content is not the answer.

Better distribution is.

I see brands posting 10x per week with zero engagement.

Meanwhile, others post 2x and go viral every time.

The difference?

They spend 20% creating, 80% distributing.

Flip your ratio.
```

**Character Count:** 274

**Why This Format Works:**
- Mondays = fresh energy for bold takes
- Challenges conventional wisdom
- Specific numbers make it tangible
- Actionable takeaway at the end

**Best Time:** 8-9am (catch the morning crowd)

**Expected Engagement:** Very High (hot takes drive debate)

---

### Post Idea 2: Industry Callout

**Hook:**
```
The marketing industry has a dirty secret:

Most "best practices" are 5 years outdated.
```

**Full Post:**
```
The marketing industry has a dirty secret:

Most "best practices" are 5 years outdated.

- "Post 3x daily" (algorithm changed)
- "Use 30 hashtags" (spam filter now)
- "Long-form always wins" (attention spans shrunk)

Stop following 2019 advice in 2024.

Test everything yourself.
```

**Character Count:** 289

**Why This Format Works:**
- "Dirty secret" creates intrigue
- Specific examples prove the point
- Positions you as forward-thinking
- Ends with empowering message

**Best Time:** 12-1pm (lunch debate fuel)

**Expected Engagement:** High

---

## DAY 2: TUESDAY - VALUE LIST

### Post Idea 3: Numbered Tips

**Hook:**
```
5 marketing lessons that took me 10 years to learn:

(Wish someone told me these earlier)
```

**Full Post:**
```
5 marketing lessons that took me 10 years to learn:

(Wish someone told me these earlier)

1. Specificity beats creativity
2. Distribution > Creation
3. One channel mastered > five half-done
4. Boring consistency beats exciting inconsistency
5. Your best customers came from your worst content

Which one hits hardest?
```

**Character Count:** 298

**Why This Format Works:**
- Numbers signal clear value
- Personal framing (10 years) = credibility
- Each point is tweetable alone
- Question at end drives replies

**Best Time:** 8-9am

**Expected Engagement:** Very High (lists get saves and shares)

---

### Post Idea 4: Framework Share

**Hook:**
```
The 3-3-3 content rule:

3 pieces of content
3 platforms
3 formats

One idea becomes 27 touchpoints.
```

**Full Post:**
```
The 3-3-3 content rule:

3 pieces of content
3 platforms
3 formats

One idea becomes 27 touchpoints.

Example:
- 1 blog post → X thread, LinkedIn post, newsletter
- 1 video → Shorts, Reels, TikTok
- 1 podcast → Clips, quotes, audiograms

Create once. Distribute everywhere.
```

**Character Count:** 296

**Why This Format Works:**
- Original framework = shareable
- Math makes it tangible
- Concrete examples show how
- Easy to implement

**Best Time:** 12-1pm

**Expected Engagement:** High (frameworks get saved)

---

## DAY 3: WEDNESDAY - QUESTION/ENGAGEMENT

### Post Idea 5: Opinion Poll

**Hook:**
```
Settling this debate once and for all:

What matters more for growth?
```

**Full Post:**
```
Settling this debate once and for all:

What matters more for growth?

A) Great content, average distribution
B) Average content, great distribution

I am team B.

But I want to hear your take.

Drop A or B below and explain why.
```

**Character Count:** 238

**Why This Format Works:**
- Debate format drives replies
- Binary choice = easy to answer
- You share your opinion first
- Asks for explanation (longer replies)

**Best Time:** 5-6pm (evening engagement)

**Expected Engagement:** Very High (questions drive replies)

---

### Post Idea 6: Crowd-Source

**Hook:**
```
Building a marketing resource.

Need your help:

What is the ONE marketing book that actually changed how you work?
```

**Full Post:**
```
Building a marketing resource.

Need your help:

What is the ONE marketing book that actually changed how you work?

Not the one you think you should say.

The one you actually reference.

I will compile the top answers into a thread.
```

**Character Count:** 253

**Why This Works:**
- Involves audience in creation
- Specific ask (ONE book)
- Calls out performative answers
- Promises value back (compilation)

**Best Time:** 12-1pm

**Expected Engagement:** Very High

---

## DAY 4: THURSDAY - STORY/PERSONAL

### Post Idea 7: Failure Story

**Hook:**
```
My biggest marketing failure:

Spent $50K on a campaign that got 12 leads.

Here is what went wrong:
```

**Full Post:**
```
My biggest marketing failure:

Spent $50K on a campaign that got 12 leads.

Here is what went wrong:

1. Targeted too broad
2. Offer was not compelling enough
3. Landing page had 6 CTAs (confusion)
4. No urgency or scarcity
5. Followed "best practices" instead of testing

Expensive lesson. But I never made those mistakes again.
```

**Character Count:** 321

**Why This Works:**
- Vulnerability builds trust
- Specific numbers = credibility
- Lessons are actionable
- Shows growth mindset

**Best Time:** 8-9am

**Expected Engagement:** High (failures resonate)

---

### Post Idea 8: Transformation Story

**Hook:**
```
2 years ago: 500 followers, posting randomly, zero strategy.

Today: 50K followers, consistent growth, inbound leads daily.

What changed:
```

**Full Post:**
```
2 years ago: 500 followers, posting randomly, zero strategy.

Today: 50K followers, consistent growth, inbound leads daily.

What changed:

1. Picked ONE platform to master
2. Posted same time every day
3. Replied to 20 accounts daily
4. Studied what worked, killed what didn't
5. Made content creation a system, not a mood

Simple. Not easy.
```

**Character Count:** 358

**Why This Works:**
- Before/after is compelling
- Specific numbers throughout
- Actionable steps
- Realistic timeframe
- Humble closer

**Best Time:** 5-6pm

**Expected Engagement:** Very High (transformations inspire)

---

## DAY 5: FRIDAY - TACTICAL/HOW-TO

### Post Idea 9: Step-by-Step

**Hook:**
```
How to write a viral X post in 10 minutes:

(My exact process)
```

**Full Post:**
```
How to write a viral X post in 10 minutes:

(My exact process)

1. Start with ONE insight (2 min)
2. Write the hook first (2 min)
3. Add 3-5 supporting points (3 min)
4. End with CTA or memorable line (1 min)
5. Remove 30% of the words (2 min)

Simplicity + specificity = engagement.

Try it with your next post.
```

**Character Count:** 321

**Why This Works:**
- Specific timeframe (10 min)
- Time allocated to each step
- Immediately actionable
- Challenge to try it

**Best Time:** 8-9am

**Expected Engagement:** High (how-tos get saves)

---

### Post Idea 10: Template Share

**Hook:**
```
Steal my highest-performing post template:

[Contrarian statement]

Here is why:
```

**Full Post:**
```
Steal my highest-performing post template:

[Contrarian statement]

Here is why:

• Point 1
• Point 2  
• Point 3

[Actionable takeaway]

Example:

"SEO is dying.

Here is why:

• AI answers > Google clicks
• Zero-click searches up 65%
• Social search growing fast

Build your audience now. Own the relationship."

Use this. It works.
```

**Character Count:** 367

**Why This Works:**
- Gives exact template
- Shows real example
- Easy to copy and adapt
- Proves it works

**Best Time:** 12-1pm

**Expected Engagement:** Very High (templates are goldmines)

---

## DAY 6: SATURDAY - CASUAL/RELATABLE

### Post Idea 11: Observation

**Hook:**
```
Marketing Twitter:

"Post every day!"
"No, post 3x per day!"
"Actually, quality over quantity!"

Meanwhile, the top accounts: [post whenever they feel like it]
```

**Full Post:**
```
Marketing Twitter:

"Post every day!"
"No, post 3x per day!"
"Actually, quality over quantity!"

Meanwhile, the top accounts: [post whenever they feel like it]

The only rule that matters:

Be interesting enough that people want to hear from you.

Everything else is noise.
```

**Character Count:** 298

**Why This Works:**
- Calls out the noise
- Relatable frustration
- Simple truth at end
- Weekend = lighter content works

**Best Time:** 10-11am (weekend morning)

**Expected Engagement:** High (relatable content shares well)

---

### Post Idea 12: Hot Take Friday

**Hook:**
```
Friday hot takes:

1. Most marketing advice is recycled
2. Followers mean nothing without engagement
3. Your best ideas come from conversations, not courses

What is your Friday hot take?
```

**Full Post:**
```
Friday hot takes:

1. Most marketing advice is recycled
2. Followers mean nothing without engagement
3. Your best ideas come from conversations, not courses
4. LinkedIn is underrated
5. Email is still king

Drop your hot take below.

The spicier the better.
```

**Character Count:** 298

**Why This Works:**
- Friday = casual energy
- Multiple takes = something for everyone
- Invites participation
- Fun tone

**Best Time:** 5-6pm (Friday wind-down)

**Expected Engagement:** High

---

## DAY 7: SUNDAY - THREAD OR DEEP VALUE

### Post Idea 13: Mini Thread (3-4 Posts)

**Hook:**
```
I studied 100 viral X posts.

Here are the 5 patterns they all share:

🧵
```

**Thread Outline:**
```
1/ I studied 100 viral X posts.

Here are the 5 patterns they all share:

🧵

2/ Pattern 1: The hook is SPECIFIC

Not: "Here is some advice"
But: "5 lessons from spending $1M on ads"

Numbers + specificity = clicks.

3/ Pattern 2: One idea per post

Viral posts never try to say 10 things.

They say ONE thing really well.

Clarity > comprehensiveness.

4/ Pattern 3: Easy to skim

- Short sentences
- Line breaks
- White space

If it looks hard to read, people scroll past.

5/ Pattern 4: Strong opinion

Viral posts take a stance.

"Here is what I think" beats "Here are both sides" every time.

6/ Pattern 5: Ends with action

Not: "Just my thoughts"
But: "Try this today" or "Which do you agree with?"

Make it easy to engage.

7/ Summary:

1. Specific hook
2. One idea
3. Easy to skim
4. Strong opinion
5. Clear action

Save this. Use it for your next post.

If this helped, RT the first post so others can see it.
```

**Why This Format Works:**
- Research angle = authority
- Numbered patterns = clear structure
- Each point is actionable
- Ends with specific ask

**Best Time:** 9-10am Sunday

**Expected Engagement:** Very High (threads get saves and shares)

---

### Post Idea 14: Week Reflection

**Hook:**
```
Sunday reflection:

This week I learned that consistency beats creativity.

My "meh" post on Tuesday outperformed my "best" post on Thursday.

The algorithm rewards showing up. Not showing off.
```

**Character Count:** 219

**Why This Works:**
- Sunday = reflective mood
- Vulnerable insight
- Counterintuitive lesson
- Relatable experience

**Best Time:** Evening

**Expected Engagement:** Medium-High

---

## CONTENT MIX RECOMMENDATION

| Content Type | Frequency | Purpose |
|--------------|-----------|--------|
| Hot Takes | 2x per week | Drive debate, show personality |
| Value Lists | 2x per week | Establish expertise, get saves |
| Questions | 1-2x per week | Drive replies, learn from audience |
| Stories | 1-2x per week | Build connection, humanize |
| How-To/Tactical | 1-2x per week | Prove expertise, get shares |
| Threads | 1x per week | Deep value, grow followers |
| Casual/Fun | 1-2x per week | Show personality, be relatable |

---

## POST FORMAT GUIDE

| Format | Best For | Engagement |
|--------|----------|------------|
| Single post | Quick takes, questions | High replies |
| List post | Tips, lessons, patterns | High saves |
| Story post | Personal experiences | High connection |
| Thread | Deep dives, tutorials | High follows |
| Question post | Engagement farming | Very high replies |
| Observation | Relatable humor | High shares |

---

## HOOK STARTERS BY DAY

| Day | Mood | Hook Style |
|-----|------|------------|
| Monday | Fresh energy | Hot takes, bold statements |
| Tuesday | Productive | Value lists, tips |
| Wednesday | Mid-week | Questions, debates |
| Thursday | Getting tired | Stories, personal |
| Friday | Winding down | Casual, fun, hot takes |
| Saturday | Relaxed | Observations, light content |
| Sunday | Reflective | Threads, deep value, reflections |

---

## CONTENT IDEA BANK

### Always Works:
- Lessons from failures
- Contrarian takes on popular advice
- Specific numbers and results
- Templates and frameworks
- "I studied X, here is what I learned"

### Engagement Boosters:
- "A or B?" polls
- "What is your take?" questions
- "Finish this sentence" prompts
- "Hot take:" starters
- "Unpopular opinion:" openers

### Authority Builders:
- Case studies
- Before/after stories
- Frameworks you created
- Lessons from experience
- Industry predictions

---

## OPTIMAL POSTING TIMES

| Time | Best Content Type |
|------|------------------|
| 8-9am | Value, tips, motivation |
| 12-1pm | Debates, questions, tactical |
| 5-6pm | Hot takes, engagement posts |
| 9-10pm | Casual, relatable, stories |

---

## WEEKLY PLANNING TEMPLATE

| Day | Post 1 | Post 2 (Optional) |
|-----|--------|-------------------|
| Mon | Hot take | - |
| Tue | Value list | How-to |
| Wed | Question | - |
| Thu | Story | - |
| Fri | Tactical | Casual |
| Sat | Observation | - |
| Sun | Thread | Reflection |