# Yelp Post Templates

**BUSINESS NAME:**
Mama Rosa's Italian Kitchen

**BUSINESS TYPE:**
Restaurant - Italian

**LOCATION:**
San Diego, California

**POST GOAL:**
Drive visits, promote specials, keep page active

---

## YELP POST TYPES

Yelp offers three post categories:

| Type | Best For | Icon on Yelp |
|------|----------|-------------|
| **What's New** | Updates, news, announcements | 📢 |
| **Offer** | Deals, discounts, specials | 🏷️ |
| **Event** | Happenings, classes, special occasions | 📅 |

---

## POST TYPE 1: WHAT'S NEW - General Update

```
Exciting news at Mama Rosa's! 🍝

We have just added five new dishes to our fall menu, featuring seasonal ingredients from local San Diego farms.

New additions you have to try:

→ Butternut Squash Ravioli - Handmade pasta filled with roasted squash, brown butter, crispy sage, and aged parmesan

→ Porcini Mushroom Risotto - Creamy Arborio rice with wild porcini, truffle oil, and fresh thyme

→ Braised Short Rib Pappardelle - 8-hour braised short rib over fresh pappardelle with San Marzano tomato

→ Roasted Beet Salad - Local beets, burrata, arugula, candied walnuts, and balsamic reduction

→ Apple Crostata - Warm apple tart with vanilla gelato (perfect for fall!)

These seasonal dishes are available now through December. Some ingredients are limited, so come in soon!

Reservations recommended for dinner - book online or call (619) 555-0123.

See you at Mama Rosa's! 🇮🇹
```

**Character Count:** 892

**Why This Works:**
- Creates excitement (Exciting news!)
- Lists specific dishes with descriptions
- Seasonal urgency (through December)
- Scarcity element (limited ingredients)
- Clear call-to-action

**Best Time to Post:** Beginning of season or when menu changes

---

## POST TYPE 2: WHAT'S NEW - Behind the Scenes

```
Ever wonder what happens before we open? Here's a peek behind the scenes at Mama Rosa's.

Every morning at 6am, our kitchen team starts the day:

• Fresh pasta dough is mixed and rolled - we make over 50 pounds daily
• Bread goes into the oven for that warm basket you love
• Our sauces begin their slow simmer (the Sunday Gravy cooks for 8 hours!)
• Rosa checks the day's deliveries from our local produce suppliers

By the time we open at 11am, everything is made fresh and ready for you.

This is what 'made from scratch' really means. No shortcuts. No freezers full of pre-made food. Just real cooking, the way Rosa's grandmother taught her in Naples.

Come taste the difference that fresh makes.

Open Tuesday-Sunday for lunch and dinner. Reservations at mamrosas.com or (619) 555-0123.
```

**Character Count:** 796

**Why This Works:**
- Shows authenticity and process
- Specific details build credibility
- Differentiates from competitors
- Personal touch (Rosa, grandmother)
- Invites customers to experience it

**Best Time to Post:** Mid-week to drive weekend traffic

---

## POST TYPE 3: OFFER - Discount/Deal

```
🎉 EXCLUSIVE YELP OFFER 🎉

Thank you for being part of our Yelp community! We have a special deal just for you:

𝗙𝗥𝗘𝗘 𝗗𝗘𝗦𝗦𝗘𝗥𝗧 with any entrée purchase

Choose from:
• Rosa's Famous Tiramisu
• Homemade Cannoli
• Panna Cotta with Berry Compote

𝗛𝗼𝘄 𝘁𝗼 𝗿𝗲𝗱𝗲𝗲𝗺:
Simply mention this Yelp offer when you order. Show this post on your phone or just tell your server 'I saw the Yelp special.'

𝗗𝗲𝘁𝗮𝗶𝗹𝘀:
• Valid for dine-in only
• One free dessert per table
• Cannot be combined with other offers
• Valid through [DATE]

We appreciate your support and can't wait to treat you to something sweet!

Reservations: (619) 555-0123 or book online at mamarosas.com
```

**Character Count:** 764

**Why This Works:**
- Clear, compelling offer
- Exclusive feel ('just for you')
- Simple redemption instructions
- Terms clearly stated
- Gratitude expressed

**Best Time to Post:** Beginning of slow period or monthly

---

## POST TYPE 4: OFFER - Limited Time Special

```
This Week Only: Date Night Special 💕

Looking for the perfect dinner date? We have you covered.

𝗗𝗮𝘁𝗲 𝗡𝗶𝗴𝗵𝘁 𝗳𝗼𝗿 𝗧𝘄𝗼 - $89

Includes:
✓ Bruschetta or Burrata to share
✓ Two entrées (choose from 8 favorites)
✓ Bottle of Italian wine (6 options)
✓ One dessert to share

That's a $130+ value!

Perfect for date night, anniversaries, or just because. Our cozy corner tables are ideal for a romantic evening.

𝗔𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲:
Tuesday - Thursday this week only
5pm - 9pm

Reservations strongly recommended - this offer fills up fast!

Book now: (619) 555-0123 or mamarosas.com

Tag someone you want to bring! 💑
```

**Character Count:** 702

**Why This Works:**
- Specific value proposition ($130 value for $89)
- Complete package described
- Urgency (this week only)
- Romantic positioning
- Social sharing prompt

**Best Time to Post:** Monday for same-week redemption

---

## POST TYPE 5: EVENT - Special Occasion

```
📅 EVENT: Wine Dinner - A Night in Tuscany

𝗗𝗮𝘁𝗲: Saturday, November 15th
𝗧𝗶𝗺𝗲: 6:30pm - 9:30pm
𝗣𝗿𝗶𝗰𝗲: $95 per person (includes food, wine, tax & gratuity)

Join us for an unforgettable evening celebrating the wines and cuisine of Tuscany.

𝗧𝗵𝗲 𝗠𝗲𝗻𝘂:

🍷 Welcome: Prosecco & Bruschetta Trio

🍷 First Course: Ribollita (Tuscan bread soup) paired with Vernaccia di San Gimignano

🍷 Second Course: Wild Boar Pappardelle paired with Chianti Classico Riserva

🍷 Main Course: Bistecca alla Fiorentina (for the table) paired with Brunello di Montalcino

🍷 Dolce: Cantucci with Vin Santo

Our wine partner from Italy will share stories and tasting notes throughout the evening.

𝗦𝗽𝗮𝗰𝗲 𝗶𝘀 𝗹𝗶𝗺𝗶𝘁𝗲𝗱 𝘁𝗼 𝟯𝟬 𝗴𝘂𝗲𝘀𝘁𝘀.

Reserve your seats: (619) 555-0123 or email events@mamarosas.com

These dinners sell out quickly - don't wait!
```

**Character Count:** 924

**Why This Works:**
- All event details clear (date, time, price)
- Complete menu creates anticipation
- Wine pairings add sophistication
- Limited capacity creates urgency
- Multiple booking options

**Best Time to Post:** 3-4 weeks before event

---

## POST TYPE 6: EVENT - Recurring/Weekly

```
📅 Every Sunday: Family Style Sunday Supper

Bring the whole family for our Sunday tradition!

𝗙𝗮𝗺𝗶𝗹𝘆 𝗦𝘁𝘆𝗹𝗲 𝗦𝘂𝗻𝗱𝗮𝘆 - $45 per adult, $20 kids under 12

Served family-style, just like Sunday dinner at Nonna's house:

• Antipasto platter for the table
• Fresh bread & olive oil
• Rosa's Famous Sunday Gravy with three pastas
• Meatballs, sausage, and braised pork
• Seasonal vegetable side
• Family-style tiramisu

No decisions, no stress - just delicious food and quality time together.

𝗗𝗲𝘁𝗮𝗶𝗹𝘀:
Every Sunday, 4pm - 8pm
Reservations required (we book up!)
Parties of 4+ get our big family table

Start a new Sunday tradition with your family at Mama Rosa's.

Book your table: (619) 555-0123
```

**Character Count:** 759

**Why This Works:**
- Recurring event builds habit
- Family positioning expands audience
- Fixed price removes friction
- Complete menu shows value
- 'Tradition' language encourages repeat visits

**Best Time to Post:** Thursday/Friday for Sunday bookings

---

## POST TYPE 7: WHAT'S NEW - Seasonal/Holiday

```
Thanksgiving at Mama Rosa's 🦃🍝

Not feeling the turkey this year? Let us cook for you!

𝗧𝗵𝗮𝗻𝗸𝘀𝗴𝗶𝘃𝗶𝗻𝗴 𝗗𝗮𝘆 𝗠𝗲𝗻𝘂
Thursday, November 28th | 2pm - 8pm

𝗙𝗶𝗿𝘀𝘁 𝗖𝗼𝘂𝗿𝘀𝗲 (choose one):
• Butternut Squash Soup
• Autumn Salad with pears & gorgonzola

𝗠𝗮𝗶𝗻 𝗖𝗼𝘂𝗿𝘀𝗲 (choose one):
• Traditional Turkey with all the fixings (yes, we do turkey too!)
• Braised Short Rib over polenta
• Lobster Ravioli in champagne cream
• Butternut Squash Risotto (vegetarian)

𝗗𝗲𝘀𝘀𝗲𝗿𝘁 (choose one):
• Pumpkin Tiramisu (special!)
• Apple Crostata with gelato

$65 per adult | $25 kids under 12

No cooking. No dishes. Just great food and family time.

Reservations required - we fill up fast!
(619) 555-0123 or mamarosas.com

Happy Thanksgiving from our family to yours! 🍂
```

**Character Count:** 879

**Why This Works:**
- Alternative to home cooking positioned
- Full menu with choices
- Kid pricing expands audience
- Pain points addressed (no cooking, no dishes)
- Holiday warmth

**Best Time to Post:** 2-3 weeks before holiday

---

## POST TYPE 8: WHAT'S NEW - Recognition/Milestone

```
We have some exciting news to share! 🏆

Mama Rosa's was just named one of the 'Top 25 Italian Restaurants in San Diego' by San Diego Magazine!

After 15 years of serving our community, this recognition means the world to us. But honestly? The real reward is seeing your faces when you take that first bite of fresh pasta or hearing 'this tastes just like my grandmother used to make.'

Thank you to:
→ Our incredible team who makes magic in the kitchen every day
→ Our loyal regulars who have become like family
→ Everyone who has left a kind review or recommended us to friends

This award belongs to all of you.

To celebrate, we are offering 15% off your next visit through the end of the month. Just mention 'San Diego Magazine' when you arrive.

Grazie mille! Here's to the next 15 years! 🥂

- Rosa & the Mama Rosa's family
```

**Character Count:** 825

**Why This Works:**
- Shares achievement without bragging
- Credits customers and team
- Emotional connection
- Celebratory offer gives reason to visit
- Personal sign-off

**Best Time to Post:** Immediately after recognition

---

## YELP POST BEST PRACTICES

| Do | Do Not |
|----|--------|
| Post at least monthly | Let page go dormant |
| Include clear call-to-action | Forget contact info |
| Use emojis sparingly | Overload with emojis |
| Be specific about offers | Be vague about terms |
| Show personality | Sound corporate |
| Include dates for time-sensitive posts | Leave offers open-ended |
| Add photos when possible | Post text-only always |

---

## POST FREQUENCY RECOMMENDATIONS

| Post Type | Frequency | Purpose |
|-----------|-----------|--------|
| What's New | 2-4x per month | Keep page active |
| Offers | 1-2x per month | Drive traffic |
| Events | As needed | Fill seats |
| Seasonal | Per season/holiday | Stay relevant |
| Milestones | When achieved | Build credibility |

**Minimum:** 1 post per month to show page is active
**Ideal:** 2-4 posts per month

---

## YELP POST CONTENT CALENDAR

| Week | Post Type | Example |
|------|-----------|--------|
| Week 1 | What's New | Menu update, behind scenes |
| Week 2 | Offer | Special deal, discount |
| Week 3 | What's New | Team spotlight, news |
| Week 4 | Event or Seasonal | Upcoming event, holiday |

---

## POST TIMING TIPS

| Day | Best For |
|-----|----------|
| Monday-Tuesday | Week's offers and events |
| Thursday-Friday | Weekend specials |
| Sunday | Next week preview |

**Time:** Post during business hours when you can respond to any comments or questions.

---

## COMMON YELP POST MISTAKES

| Mistake | Impact | Fix |
|---------|--------|-----|
| Never posting | Page looks abandoned | Post monthly minimum |
| No call-to-action | No conversions | Always include next step |
| Expired offers visible | Confusion, frustration | Remove or update old posts |
| Too salesy | Turns people off | Add personality and value |
| No contact info | Lost customers | Include phone/website |
| Typos and errors | Looks unprofessional | Proofread before posting |
| Too long | Nobody reads | Keep under 1,000 chars ideally |