SWOT analyses that lead to decisions, not just slides that collect dust

Know your competitors' weaknesses better than they do – then exploit them

Know your ideal customer so well you could write their diary entry

See your customer's journey so clearly you know what they need before they do

Startup ideas validated before you write a single line of code

Executive summaries that get read first AND get decisions made

Business names people remember after hearing once – with slogans that explain why you're different

Domain names that are available, brandable, and make people say "That's clever"

Taglines that stick in heads for days and roll off tongues at parties

Product names that pass the "Can I Google it?" test – and stick in memory

Homepage copy that converts cold visitors – in the 8 seconds before they bounce

An About page that makes visitors think "These are my people" – then click Contact

Hero sections that make visitors stop scrolling and start reading – in under 3 seconds

Landing pages that convert at 10%+ – because every word earns its place

Proposals that close in days, not weeks – because they answer every objection upfront

Know your prospect better than they know themselves – before the call even starts

Turn one idea into a week of LinkedIn posts that actually get replies – not just likes

A LinkedIn profile that makes recruiters reach out to you – not the other way around

Press releases that journalists actually open – not delete with the other 200 pitches

Release notes users actually read – because they're clear, not cluttered

Feature announcements that get users excited to try what you built

Case studies that close deals for you – because results speak louder than pitches

Job posts that attract A-players and filter out the "spray and pray" applicants

Meetings that end 15 minutes early because everyone knew the goal from minute one

From 47-minute meeting to 5 clear action items – with names and deadlines attached